A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens.… Mehr…
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Digital Content>E-books>Business>Marketing>Sales, Wiley Digital >16<
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A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. T… Mehr…
A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers particularly professionals in advertising, marketing, and the luxury brands industry a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.; PDF; Business,Finance and Law > Business & management, Wiley<
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*Luxury China* - Market Opportunities and Potential / epub eBook für 27.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBooks > Wirtschaft, John Wiley & Sons
*Luxury China* - Market Opportunities and Potential / epub eBook für 27.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBooks > Wirtschaft, John Wiley & Sons<
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A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens.… Mehr…
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Digital Content>E-books>Business>Marketing>Sales, Wiley Digital >16<
A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. T… Mehr…
A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers particularly professionals in advertising, marketing, and the luxury brands industry a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.; PDF; Business,Finance and Law > Business & management, Wiley<
No. 9781118181546. Versandkosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten.
*Luxury China* - Market Opportunities and Potential / epub eBook für 27.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBooks > Wirtschaft, John Wiley & Sons
*Luxury China* - Market Opportunities and Potential / epub eBook für 27.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBooks > Wirtschaft, John Wiley & Sons<
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EAN (ISBN-13): 9781118181546 ISBN (ISBN-10): 1118181549 Erscheinungsjahr: 2011 Herausgeber: John Wiley & Sons Sprache: eng/Englisch
Buch in der Datenbank seit 2009-05-08T21:45:29+02:00 (Berlin) Detailseite zuletzt geändert am 2024-02-15T07:21:49+01:00 (Berlin) ISBN/EAN: 1118181549
ISBN - alternative Schreibweisen: 1-118-18154-9, 978-1-118-18154-6 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: dumas, toledano, michel pierre, chevalier, cheval, xiao xiao, hasegawa Titel des Buches: chimie appliquee aux arts, luxury, michel china, chevalier
Daten vom Verlag:
Autor/in: Michel Chevalier; Pierre Xiao Lu Titel: Luxury China - Market Opportunities and Potential Verlag: Wiley; John Wiley & Sons 272 Seiten Erscheinungsjahr: 2011-09-29 Sprache: Englisch 25,99 € (DE) Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Einzelhandel; Marketing; Retailing; Wirtschaft u. Management; Einzelhandel; BB
Foreword ix Introduction xi Chapter 1: Challenges and Market Size 1 Case study: Alfred Dunhill 19 Chapter 2: The Chinese Luxury Client 29 Case study: Shanghai Tang 45 Chapter 3: Chinese Consumer Attitudes Toward Luxury53 Case study: Rolex in China 77 Chapter 4: How to Distribute in China 85 Case study: Shiatzy Chen 99 Chapter 5: Retailing and Licensing in China 105 Case study: Louis Vuitton in China 125 Chapter 6: Communication and Advertising 137 Case study: The War of the Spirits 165 Chapter 7: Brand Protection and Counterfeit Activities175 Case study: Liuli Gongfang: Breaking into Luxury by way of Glass189 Appendices 195 Bibliography 241 Index 245
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