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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy - Kevin Lee; Steve Baldwin
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ISBN: 0974380660

ID: 4374233

Media and advertising are undergoing a radical and unprecedented transformation. New digital channels are appearing and evolving with breathtaking speed. The simple mass media model of yesterday has yielded to a new media landscape in which technology, targeting, and real-time responsiveness are the keys to marketing success. Old ways of media buying are falling by the wayside, replaced by a new ethos in which targeting, relevancy, and nonobtrusiveness are the new coins of the realm. While Madison Avenue continues to struggle to adapt its methods and thinking to this new world, a new generation of digital marketers has already blazed a path through this new environment, illuminating both its promise and its pitfalls. The Eyes Have It provides solutions to the most pressing questions facing the advertising industry today, gleaned from the authors' experiences. For example, how can marketers know whether their ad agencies are capable of executing profitable digital marketing campaigns? What steps can ad agencies take to ensure that they're not falling behind the curve? How does one build a "digital-ready" in-house team? What new challenges do auction-media marketplaces present to marketers and ad agencies? How must media plans evolve to take account of the inherent dynamism and instability of the digital media marketplace? Authors Kevin Lee and Steve Baldwin are eminently qualified to provide the insights required to compete and succeed in today's new media marketplace accounting,accounting and finance,advertising,business and investing,business and management,computers and technology,e-commerce,industries and professions,marketing,marketing and sales E-Commerce, Easton Studio Press

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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy - Lee, Kevin; Baldwin, Steve
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2007, ISBN: 0974380660

ID: 14097767986

[EAN: 9780974380667], [PU: Easton Studio Press], Business & Economics|Advertising & Promotion, Business & Economics|E-Commerce|Internet Marketing, Business & Economics|Marketing|General, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: "What we're describing is a world that's very different from the one we once knew. It is a much faster and uncertain world, where what's right today is wrong tomorrow, and where today's success is tomorrow's failure. Forward-thinking marketers will benefit from understanding and exploiting how national advertising markets work, and forward-thinking agencies will adapt their practices to the radically altered marketing landscape. Operating in this environment is not for the faint of heart or the slow of feet, and not everybody is cut out for it. But for those who are willing to invest in the tools, techniques, and processes necessary to achieve mastery in this fast-moving world, there are many rewards. Those who can adapt will thrive, and those who can't or won't will wither and expire. Book jacket.

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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy - Lee, Kevin; Baldwin, Steve
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Lee, Kevin; Baldwin, Steve:
The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy - gebunden oder broschiert

2007

ISBN: 0974380660

ID: 14095569326

[EAN: 9780974380667], Neubuch, [PU: Easton Studio Press], Business & Economics|Advertising & Promotion, Business & Economics|E-Commerce|Internet Marketing, Business & Economics|Marketing|General, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "What we're describing is a world that's very different from the one we once knew. It is a much faster and uncertain world, where what's right today is wrong tomorrow, and where today's success is tomorrow's failure. Forward-thinking marketers will benefit from understanding and exploiting how national advertising markets work, and forward-thinking agencies will adapt their practices to the radically altered marketing landscape. Operating in this environment is not for the faint of heart or the slow of feet, and not everybody is cut out for it. But for those who are willing to invest in the tools, techniques, and processes necessary to achieve mastery in this fast-moving world, there are many rewards. Those who can adapt will thrive, and those who can't or won't will wither and expire. Book jacket.

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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy - Baldwin, Steve
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2007, ISBN: 9780974380667

ID: 591261456

Easton Studio Press, 2007-09-11. Hardcover. Very Good+/Very Good+. VG+/VG+, No tears or chips to Dust Jacket. Pages clean with tight binding., Easton Studio Press, 2007-09-11

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Lee, Kevin, Baldwin, Steve:
The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy - gebunden oder broschiert

2007, ISBN: 9780974380667

ID: 823420683

Easton Studio Press, 2007-09-11. First Edition. Hardcover. New. New, unread, and unused., Easton Studio Press, 2007-09-11

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Details zum Buch
The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
Autor:

Lee, Kevin; Baldwin, Steve

Titel:

The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy

ISBN-Nummer:

0974380660

Detailangaben zum Buch - The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy


EAN (ISBN-13): 9780974380667
ISBN (ISBN-10): 0974380660
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: EASTON STUDIOS PR
189 Seiten
Gewicht: 0,467 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 17.10.2007 14:24:17
Buch zuletzt gefunden am 25.08.2016 20:14:15
ISBN/EAN: 0974380660

ISBN - alternative Schreibweisen:
0-9743806-6-0, 978-0-9743806-6-7

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