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Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group - Thornhill, Matt / Martin, John
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Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group - neues Buch

ISBN: 9780964238671

For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don?t know how to treat today's older Boomers, who aren't "seniors" and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times. For the first time, the Boomer Project's insights have been packaged into this powerful marketing resource: Boomer Consumer. You'll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, you'll come away with ten "new rules" for marketing to today's Boomer Consumer that can be applied across hundreds of categories. Boomers are far from "over the hill" as consumers. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come. Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group Thornhill, Matt / Martin, John Now that the Baby Boomer generation has reached the Middle Age of Aquarius, it is time marketers learned the new rules for connecting with America's largest, wealthiest and most important demographic cohort. Based on on-going national research by the Boomer Project, this book offers an insightful overview of Boomers today and then provides ten practical, tactical tips and techniques for improving your marketing efforts against Boomers.

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For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don?t know how to treat today's older Boomers, who aren't "seniors" and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times. For the first time, the Boomer Project's insights have been packaged into this powerful marketing resource: Boomer Consumer. You'll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, you'll come away with ten "new rules" for marketing to today's Boomer Consumer that can be applied across hundreds of categories. Boomers are far from "over the hill" as consumers. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come. Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group Thornhill, Matt / Martin, John, LINX Corp

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Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group - gebunden oder broschiert

2007

ISBN: 0964238675

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Internationaler Buchtitel. In englischer Sprache. Verlag: LINX CORP, 218 Seiten, L=232mm, B=165mm, H=23mm, Gew.=499gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Gebunden, Klappentext: Now that the Baby Boomer generation has reached the Middle Age of Aquarius, it is time marketers learned the new rules for connecting with America's largest, wealthiest and most important demographic cohort. Based on on-going national research by the Boomer Project, this book offers an insightful overview of Boomers today and then provides ten practical, tactical tips and techniques for improving your marketing efforts against Boomers. Now that the Baby Boomer generation has reached the Middle Age of Aquarius, it is time marketers learned the new rules for connecting with America's largest, wealthiest and most important demographic cohort. Based on on-going national research by the Boomer Project, this book offers an insightful overview of Boomers today and then provides ten practical, tactical tips and techniques for improving your marketing efforts against Boomers.

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Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group - gebunden oder broschiert

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[ED: Hardcover], [PU: LINX CORP], Now that the Baby Boomer generation has reached the Middle Age of Aquarius, it is time marketers learned the new rules for connecting with America's largest, wealthiest and most important demographic cohort. Based on on-going national research by the Boomer Project, this book offers an insightful overview of Boomers today and then provides ten practical, tactical tips and techniques for improving your marketing efforts against Boomers.Versandfertig in über 4 Wochen, [SC: 0.00]

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Matt Thornhill; John Martin:
Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group - gebunden oder broschiert

2007, ISBN: 0964238675

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Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group
Autor:

Thornhill, Matt; Martin, John

Titel:

Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group

ISBN-Nummer:

0964238675

Now that the Baby Boomer generation has reached the Middle Age of Aquarius, it is time marketers learned the new rules for connecting with America's largest, wealthiest and most important demographic cohort. Based on on-going national research by the Boomer Project, this book offers an insightful overview of Boomers today and then provides ten practical, tactical tips and techniques for improving your marketing efforts against Boomers.

Detailangaben zum Buch - Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group


EAN (ISBN-13): 9780964238671
ISBN (ISBN-10): 0964238675
Gebundene Ausgabe
Erscheinungsjahr: 2007
Herausgeber: LINX CORP
218 Seiten
Gewicht: 0,499 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.05.2008 01:05:04
Buch zuletzt gefunden am 29.09.2016 09:30:58
ISBN/EAN: 0964238675

ISBN - alternative Schreibweisen:
0-9642386-7-5, 978-0-9642386-7-1

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