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News And The Human Interest Story
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ISBN: 9780878553266

ID: 17936830

In this account of the growth of newspapers in modern, industrial society, Helen Hughes traces the development of a mass audience through analysis of the origins of the human interest story in the popular ballads of an earlier day. She shows how such commonly found interests as a taste for news of the town, ordinary gossip, and moving or gripping tales with a legendary or mythic quality have. In this account of the growth of newspapers in modern, industrial society, Helen Hughes traces the development of a mass audience through analysis of the origins of the human interest story in the popular ballads of an earlier day. She shows how such commonly found interests as a taste for news of the town, ordinary gossip, and moving or gripping tales with a legendary or mythic quality have reflected the tastes of ordinary folk from the days of illiterate audiences to the present. She explains how these interests ultimately were combined with practical economic and political information to create the substance and demand for a popular press. In describing the rise and fall of newspaper empires, each with their special readership attractions, Hughes shows how technological innovation and idiosyncratic creativity were used by owners to capture and hold a reading audience. Once this audience developed, it could be fed a variety of messages-beamed at reinforcing and maintaining both general and specific publics-as well as a view of the world consonant with that of the publisher and major advertisers. Hughes offers a persuasive argument for the continuing viability of this method for combined social control, instruction, and amusement captured by the association of news and the human interest story. Books, Business, Finance and Law~~Industry and Industrial Studies~~Media, Information & Communication Industries, News And The Human Interest Story~~Book~~9780878553266~~Helen Macgill Hughes, , , , , , , , , ,

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News and the Human Interest Story - Hughes, Helen MacGill
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[ED: Hardcover], [PU: TRANSACTION PUBL], In this account of the growth of newspapers in modern, industrial society, Helen Hughes traces the development of a mass audience through analysis of the origins of the human interest story in the popular ballads of an earlier day. She shows how such commonly found interests as a taste for news of the town, ordinary gossip, and moving or gripping tales with a legendary or mythic quality have reflected the tastes of ordinary folk from the days of illiterate audiences to the present. She explains how these interests ultimately were combined with practical economic and political information to create the substance and demand for a popular press. In describing the rise and fall of newspaper empires, each with their special readership attractions, Hughes shows how technological innovation and idiosyncratic creativity were used by owners to capture and hold a reading audience. Once this audience developed, it could be fed a variety of messages--beamed at reinforcing and maintaining both general and specific publics--as well as a view of the world consonant with that of the publisher and major advertisers. Hughes offers a persuasive argument for the continuing viability of this method for combined social control, instruction, and amusement captured by the association of news and the human interest story.Versandfertig in über 4 Wochen, [SC: 0.00]

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News and the Human Interest Story - Hughes, Helen MacGill
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Hughes, Helen MacGill:
News and the Human Interest Story - gebunden oder broschiert

ISBN: 9780878553266

[ED: Hardcover], [PU: TRANSACTION PUBL], In this account of the growth of newspapers in modern, industrial society, Helen Hughes traces the development of a mass audience through analysis of the origins of the human interest story in the popular ballads of an earlier day. She shows how such commonly found interests as a taste for news of the town, ordinary gossip, and moving or gripping tales with a legendary or mythic quality have reflected the tastes of ordinary folk from the days of illiterate audiences to the present. She explains how these interests ultimately were combined with practical economic and political information to create the substance and demand for a popular press. In describing the rise and fall of newspaper empires, each with their special readership attractions, Hughes shows how technological innovation and idiosyncratic creativity were used by owners to capture and hold a reading audience. Once this audience developed, it could be fed a variety of messages--beamed at reinforcing and maintaining both general and specific publics--as well as a view of the world consonant with that of the publisher and major advertisers. Hughes offers a persuasive argument for the continuing viability of this method for combined social control, instruction, and amusement captured by the association of news and the human interest story.Versandfertig in über 4 Wochen

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News and the Human Interest Story - Hughes, Helen MacGill
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Hughes, Helen MacGill:
News and the Human Interest Story - gebunden oder broschiert

1980, ISBN: 0878553266, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9780878553266

Internationaler Buchtitel. In englischer Sprache. Verlag: TRANSACTION PUBL, 313 Seiten, [GR: 17300 - HC/Medienwissenschaften], [SW: - Language Arts / Linguistics / Literacy], Gebunden

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News and the Human Interest Story - Helen MacGill Hughes
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Helen MacGill Hughes:
News and the Human Interest Story - gebunden oder broschiert

1980, ISBN: 9780878553266

ID: 1809928

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News and the Human Interest Story
Autor:

Hughes, Helen MacGill

Titel:

News and the Human Interest Story

ISBN-Nummer:

0878553266

Detailangaben zum Buch - News and the Human Interest Story


EAN (ISBN-13): 9780878553266
ISBN (ISBN-10): 0878553266
Gebundene Ausgabe
Erscheinungsjahr: 1980
Herausgeber: TRANSACTION PUBL
313 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 31.03.2008 08:14:18
Buch zuletzt gefunden am 02.04.2016 22:45:21
ISBN/EAN: 0878553266

ISBN - alternative Schreibweisen:
0-87855-326-6, 978-0-87855-326-6

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