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Customer Relationship Management Systems Handbook - Duane E. Sharp
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Customer Relationship Management Systems Handbook - Taschenbuch

ISBN: 0849311438

[SR: 9714142], Paperback, [EAN: 9780849311437], Auerbach Publications, Auerbach Publications, Book, [PU: Auerbach Publications], Auerbach Publications, The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a single point from which to manage customer relationships.The Customer Relationship Management Systems Handbook provides a complete and detailed analysis of CRM, its origins, rationale, implementation strategies, core technologies, and benefits. The author takes readers through the evolution of CRM- from its early beginning as a tool for better managing and utilizing vast amounts of customer transaction data acquired in day-to-day transactions to today's sophisticated data warehouse-based systems. The text was researched, formatted, and written for IS professionals who need a full understanding of what is involved in the successful development and implementation of a CRM. To highlight the significant benefits of implementing CRM strategies, the book provides examples of successful CRM implementations from a broad range of business sectors. These implementations, presented in a case study format, demonstrate implementation processes, appropriate technologies, and vendor solutions that work. Wherever possible, illustrations are used to enhance the textual presentation. The complete analysis of CRM provided in the Customer Relationship Management Systems Handbook will enable you to accomplish what many businesses fail to do-put the customer first., 2745, Entrepreneurship, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 2635, Customer Relations, 355561011, Processes & Infrastructure, 3, Business & Money, 1000, Subjects, 283155, Books, 10806574011, Management Information Systems, 549726, Business Technology, 5, Computers & Technology, 1000, Subjects, 283155, Books, 602672, Systems Analysis & Design, 3508, Computer Science, 5, Computers & Technology, 1000, Subjects, 283155, Books, 4016, Software Development, 4011, Software Design, Testing & Engineering, 3839, Programming, 5, Computers & Technology, 1000, Subjects, 283155, Books, 491584, Economics, 491586, Economic Theory, 491590, Macroeconomics, 491592, Microeconomics, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684245011, Entrepreneurship, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491316, Software Design & Engineering, 468204, Computer Science, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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ISBN: 9780849311437

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a single point from which to manage customer relationships.The Customer Relationship Management Systems Handbook provides a complete and detailed analysis of CRM, its origins, rationale, implementation strategies, core technologies, and benefits. The author takes readers through the evolution of CRM- from its early beginning as a tool for better managing and utilizing vast amounts of customer transaction data acquired in day-to-day transactions to today's sophisticated data warehouse-based systems. The text was researched, formatted, and written for IS professionals who need a full understanding of what is involved in the successful development and implementation of a CRM. To highlight the significant benefits of implementing CRM strategies, the book provides examples of successful CRM implementations from a broad range of business sectors. These implementations, presented in a case study format, demonstrate implementation processes, appropriate technologies, and vendor solutions that work. Wherever possible, illustrations are used to enhance the textual presentation. The complete analysis of CRM provided in the Customer Relationship Management Systems Handbook will enable you to accomplish what many businesses fail to do-put the customer first. Books Books ~~ Business & Economics~~ Customer Relations Customer-Relationship-Management-Systems-Handbook~~Duane-E-E-Sharp Taylor & Francis This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.

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Customer Relationship Management Systems Handbook - Sharp, Duane E.
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Customer Relationship Management Systems Handbook - neues Buch

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THE CUSTOMER TODAY Who is the Customer? A Shifting Paradigm A New Look For Marketing Customer Feedback Managing Relationships: The CRM Solution The Stages of a CRM Strategy THE EVOLUTION OF CUSTOMER RELATIONS TO CRM Planning Strategies for Managing Customer Information The CRM Planning Phase CRM Strategy: From Planning to Development A Twelve-Stage CRM Strategy Applying the CRM Strategy CRM Issues, Tactics, and Methodologies Two-Way Dialog: Customer Input to CRM Testing and Evaluating CRM Solutions Managing the CRM Program CRM Analytics in Data Mining CRM: Summing Up the Business Value THE TECHNOLOGY OF CRM An Overview of the Data Warehouse Design and Construction of a Data Warehouse Data Marts in the Real World Avoiding the Pitfalls of Data Warehousing The Data Warehouse Development Process The Operational Data Warehouse Data Warehousing Computer Platforms Data Warehousing and CRM: Managing the Project Data Warehouse Development: One Vendor's Methodology Elements of Database Technology The Business Tools: Analytical CRM Data Warehousing Architectures: Options Implementing the Enterprise Data Warehouse Decision Support Systems and Data Warehousing Database Management Systems From Data Warehousing to Data Mining Data Consistency and Quality Managerial and Organizational Impacts of Data Warehousing Vendors with CRM Technology Conclusion CASE STUDIES IN CRM Automotive Communications Energy Entertainment Financial Institutions Fund-Raising Healthcare Insurance Investment Packaging Recruiting and Training Retail Technology Transportation and Travel Wholesale Analyzing Case Studies for Maximum Benefit PRIVACY IN CRM Data Privacy Government Initiatives CRM: Opportunities to Address Privacy Concerns P3P Standard and Definitions Industry Support for Privacy Initiatives Protecting Personal Privacy in CRM BENEFITS OF CRM Benefits of CRM by Business Sector The General Value of CRM Determining the ROI for a CRM Solution The Ultimate Benefits of CRM Appendix A: Glossary of CRM and Data Warehouse Terminology Appendix B: References and Bibliography Index Business Business eBook, CRC Press

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Taschenbuch, [EAN: 9780849311437], Crc Pr Inc, Crc Pr Inc, Book, [PU: Crc Pr Inc], Crc Pr Inc, 58252011, Kundenservice, 58235011, Industriezweige & Berufe, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 54539011, Geschäftsführung & Unternehmertum, 58354011, Kleinunternehmen & Unternehmertum, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 63352011, Informationssysteme, 63350011, Softwareentwicklung, 63336011, Informatik, 62991011, Computer & Internet, 54071011, Genres, 52044011, Fremdsprachige Bücher, 63372011, Systemanalyse & Design, 63336011, Informatik, 62991011, Computer & Internet, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Customer Relationship Management Systems Handbook Management
Autor:

Sharp, Duane E.

Titel:

Customer Relationship Management Systems Handbook Management

ISBN-Nummer:

0849311438

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.

Detailangaben zum Buch - Customer Relationship Management Systems Handbook Management


EAN (ISBN-13): 9780849311437
ISBN (ISBN-10): 0849311438
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: CRC PR INC
264 Seiten
Gewicht: 0,567 kg
Sprache: eng/Englisch

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Buch zuletzt gefunden am 30.10.2016 17:39:39
ISBN/EAN: 0849311438

ISBN - alternative Schreibweisen:
0-8493-1143-8, 978-0-8493-1143-7

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