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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology Series: A Series Sponsor) - L. J. Shrum
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L. J. Shrum:

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology Series: A Series Sponsor) - gebunden oder broschiert

ISBN: 0805846417

[SR: 2584777], Hardcover, [EAN: 9780805846416], Erlbaum Psych Press, Erlbaum Psych Press, Book, [PU: Erlbaum Psych Press], Erlbaum Psych Press, The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content; the persuasive power of the entertainment media content itself; and individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology., 521000, Performing Arts, 1474, Dance, 11160393011, Individual Directors, 1099186, Magic & Illusion, 271614011, Reference, 2154, Theater, 1, Arts & Photography, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 266117, Accounting, 7742993011, Auditing, 2742, Bookkeeping, 11661, CPA Test, 7742994011, Financial, 7742996011, Governmental, 266108, International, 7742998011, Managerial, 7742999011, Standards, 3, Business & Money, 1000, Subjects, 283155, Books, 86, Humor & Entertainment, 11357541011, Coloring Books for Grown-Ups, 4456, Humor, 4484, Movies, 521000, Performing Arts, 4550, Pop Culture, 4402, Puzzles & Games, 4564, Radio, 1622, Sheet Music & Scores, 4569, Television, 11871, Trivia & Fun Facts, 1000, Subjects, 283155, Books, 4682, Mental Health, 11128, Anxiety Disorders, 598622, Attention Deficit & Attention Deficit Hyperactivity Disorders, 4693, Bipolar, 282909, Codependency, 11146, Compulsive Behavior, 16311461, Dementia, 4689, Depression, 15992951, Dissociative Disorders, 282910, Dreams, 282911, Eating Disorders, 11170, Emotions, 4739, Happiness, 4694, Mood Disorders, 600620, Personality Disorders, 16311441, Post-traumatic Stress Disorder, 282839, Postpartum Depression, 4695, Schizophrenia, 10, Health, Fitness & Dieting, 1000, Subjects, 283155, Books, 11119, Psychology & Counseling, 11121, Adolescent Psychology, 11130, Applied Psychology, 11132, Child Psychology, 11149, Counseling, 11160, Creativity & Genius, 11162, Developmental Psychology, 11172, Experimental Psychology, 11173, Forensic Psychology, 11177, History, 16311181, Medicine & Psychology, 11186, Mental Illness, 11164, Neuropsychology, 11189, Occupational & Organizational, 11192, Pathologies, 11194, Personality, 11196, Physiological Aspects, 227701, Psychiatry, 11199, Psychoanalysis, 11201, Psychopharmacology, 11203, Psychotherapy, TA & NLP, 11205, Reference, 11207, Research, 11209, Sexuality, 11223, Social Psychology & Interactions, 11229, Testing & Measurement, 10, Health, Fitness & Dieting, 1000, Subjects, 283155, Books, 21, Reference & Test Preparation, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias & Subject Guides, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 11902, Quotations, 8975382011, Survival & Emergency Preparedness, 5267710011, Test Preparation, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books, 6511988011, General, 6511980011, Psychology, 173514, Medical Books, 1000, Subjects, 283155, Books, 13022421, Communication & Media Studies, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 468220, Business & Finance, 491564, Accounting, 684243011, Banking, 491578, Business Communication, 684244011, Business Development, 491580, Business Ethics, 491506, Business Law, 491584, Economics, 684245011, Entrepreneurship, 491594, Finance, 491602, Human Resources, 684246011, International Business, 684247011, Investments & Securities, 684248011, Management, 491624, Marketing, 684249011, Real Estate, 684250011, Sales, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491490, Psychology, 491492, Clinical Psychology, 684296011, Cognitive Psychology, 491496, Developmental Psychology, 684297011, Neuropsychology, 684298011, Psychopathology, 491494, Psychotherapy, 468214, Social Sciences, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion - gebrauchtes Buch

ISBN: 9780805846416

ID: 9780805846416

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process-persuasion-in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process-persuasion-in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content;the persuasive power of the entertainment media content itself; andindividual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology. Textbooks New, Books~~Business & Economics~~Advertising & Promotion, The-Psychology-of-Entertainment-Media~~L-J-Shrum, , , , , , , , , , Taylor & Francis

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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion - gebrauchtes Buch

ISBN: 9780805846416

ID: 3306093

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content; the persuasive power of the entertainment media content itself; and individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion Shrum / Shrum, L. J. / Shrum, L. J., Erlbaum Psych Press

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The Psychology of Entertainment Media - neues Buch

ISBN: 9780805846416

ID: 335586

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content; the persuasive power of the entertainment media content itself; and individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology. Business Business eBook, Taylor and Francis

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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology Series: - L. J. Shrum
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L. J. Shrum:
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology Series: - gebrauchtes Buch

ISBN: 0805846417

ID: 6476882

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content; the persuasive power of the entertainment media content itself; and individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psych accounting,accounting and finance,advertising,arts music and photography,business and finance,business and investing,communication and media studies,consumer behavior,education and reference,general Marketing & Sales, Erlbaum Psych Press

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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
Autor:

Shrum

Titel:

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

ISBN-Nummer:

0805846417

The book provides a cutting edge look at the unique way in which entertainment media affects its viewers, both in intended and unattended ways, and the psychological processes that underlie these effects.

Detailangaben zum Buch - The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion


EAN (ISBN-13): 9780805846416
ISBN (ISBN-10): 0805846417
Gebundene Ausgabe
Erscheinungsjahr: 2003
Herausgeber: LAWRENCE ERLBAUM ASSOC INC
312 Seiten
Gewicht: 0,676 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.02.2007 05:30:17
Buch zuletzt gefunden am 03.08.2016 23:40:54
ISBN/EAN: 0805846417

ISBN - alternative Schreibweisen:
0-8058-4641-7, 978-0-8058-4641-6

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