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Media Firms: Structures, Operations - Picard, Robert G.
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ISBN: 9780805841657

"Media Firms" presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and "The Journal of Media Economics." The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues. Media Firms: Structures, Operations Picard, Robert G. This volume presents studies applying the company level approach to media and communication firms, exploring differences among missions, strategies, organizational choices, and other business decisions. It reviews economic factors and pressures on media and communications companies and seeks to improve understanding of how these affect market and company structures, operations and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference, hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics.

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Media Firms - Picard, Robert G.
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Picard, Robert G.:

Media Firms - neues Buch

ISBN: 9780805841657

Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics . The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues. Business Business eBook This volume presents studies applying the company level approach to media and communication firms, exploring differences among missions, strategies, organizational choices, and other business decisions. It reviews economic factors and pressures on media and communications companies and seeks to improve understanding of how these affect market and company structures, operations and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference, hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics.

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2002

ISBN: 0805841652

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Internationaler Buchtitel. In englischer Sprache. Verlag: LAWRENCE ERLBAUM ASSOC INC, 272 Seiten, L=223mm, B=168mm, H=23mm, Gew.=608gr, [GR: 17870 - HC/Wirtschaft/Einzelne Wirtschaftszweige], [SW: - Business / Economics / Finance], Gebunden, Klappentext: This volume presents studies applying the company level approach to media and communication firms, exploring differences among missions, strategies, organizational choices, and other business decisions. It reviews economic factors and pressures on media and communications companies and seeks to improve understanding of how these affect market and company structures, operations and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference, hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. This volume presents studies applying the company level approach to media and communication firms, exploring differences among missions, strategies, organizational choices, and other business decisions. It reviews economic factors and pressures on media and communications companies and seeks to improve understanding of how these affect market and company structures, operations and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference, hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics.

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Details zum Buch
Media Firms: Structures, Operations
Autor:

Picard, Robert G.

Titel:

Media Firms: Structures, Operations

ISBN-Nummer:

0805841652

This volume presents studies applying the company level approach to media and communication firms, exploring differences among missions, strategies, organizational choices, and other business decisions. It reviews economic factors and pressures on media and communications companies and seeks to improve understanding of how these affect market and company structures, operations and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference, hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics.

Detailangaben zum Buch - Media Firms: Structures, Operations


EAN (ISBN-13): 9780805841657
ISBN (ISBN-10): 0805841652
Gebundene Ausgabe
Erscheinungsjahr: 2002
Herausgeber: LAWRENCE ERLBAUM ASSOC INC
272 Seiten
Gewicht: 0,608 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 15.04.2007 19:43:50
Buch zuletzt gefunden am 17.08.2015 11:57:47
ISBN/EAN: 0805841652

ISBN - alternative Schreibweisen:
0-8058-4165-2, 978-0-8058-4165-7

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