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Business Marketing: An Interaction and Network Perspective - Kristian K. Moller (Editor), David T. Wilson (Editor), Kristian K. Maller (Editor)
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Kristian K. Moller (Editor), David T. Wilson (Editor), Kristian K. Maller (Editor):

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1980, ISBN: 9780792395041

ID: 9780792395041

This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer-seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer-seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: An Interaction and Network Perspective provides an in-depth understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is presented and applied to the description of how complex interdependencies between modern firms in international markets can be analyzed with the help of network concepts. Business Marketing: An Interaction and Network Perspective is suitable for graduate and doctoral level courses in business administration. The book will also be of interest to researchers and teachers working on business marketing, international marketing, and strategic management. Managers dealing with business marketing problems will also benefit from the insights provided by the interaction and network approaches. Textbooks New, Books~~Business & Economics~~Marketing~~General, Business-Marketing~~Kristian-K-Moller, 999999999, Business Marketing: An Interaction and Network Perspective, Kristian K. Moller (Editor), David T. Wilson (Editor), Kristian K. Maller (Editor), 0792395042, Springer Netherlands, , , , , Springer Netherlands

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[ED: Hardcover], [PU: Springer Netherlands], Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network.xvii, 635 S. XVII, 635 p. 235 mmVersandfertig in 3-5 Tagen, [SC: 0.00]

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This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer--seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: An Interaction and Network Perspective provides an in-depth understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is presented and applied to the description of how complex interdependencies between modern firms in international markets can be analyzed with the help of network concepts. Business Marketing: An Interaction and Network Perspective is suitable for graduate and doctoral level courses in business administration. The book will also be of interest to researchers and teachers working on business marketing, international marketing, and strategic management. Managers dealing with business marketing problems will also benefit from the insights provided by the interaction and network approaches. Books, Business and Finance, Marketing and Sales, Business Marketing: An Interaction and Network Perspective Books>Business and Finance>Marketing and Sales, Springer Netherlands

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[SR: 3364820], Hardcover, [EAN: 9780792395041], Springer, Springer, Book, [PU: Springer], Springer, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Business Marketing: An Interaction and Network Perspective
Autor:

ller Kristian K. M

Titel:

Business Marketing: An Interaction and Network Perspective

ISBN-Nummer:

0792395042

This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably: from a single transaction oriented, market mechanism-based description of marketing and purchasing we are moving into domestic and international buyer--seller relationships. In academic terms, we are experiencing a broadening of the paradigms that describe how companies interact. Business Marketing: An Interaction and Network Perspective provides an in-depth understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is presented and applied to the description of how complex interdependencies between modern firms in international markets can be analyzed with the help of network concepts. Business Marketing: An Interaction and Network Perspective is suitable for graduate and doctoral level courses in business administration. The book will also be of interest to researchers and teachers working on business marketing, international marketing, and strategic management. Managers dealing with business marketing problems will also benefit from the insights provided by the interaction and network approaches.

Detailangaben zum Buch - Business Marketing: An Interaction and Network Perspective


EAN (ISBN-13): 9780792395041
ISBN (ISBN-10): 0792395042
Gebundene Ausgabe
Erscheinungsjahr: 1995
Herausgeber: Springer-Verlag GmbH
660 Seiten
Gewicht: 1,140 kg

Buch in der Datenbank seit 06.06.2007 17:55:32
Buch zuletzt gefunden am 09.09.2016 14:48:40
ISBN/EAN: 0792395042

ISBN - alternative Schreibweisen:
0-7923-9504-2, 978-0-7923-9504-1

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