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New Product Development
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ISBN: 9780789015662

ID: 16584879

Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product. Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in! This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility. Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an "executive summary" that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come! Books, Business, Finance and Law~~Business and Management~~Management & Management Techniques, New Product Development~~Book~~9780789015662~~Erdener Kaynak, Michael Z Brooke, William R Mills, , , , , , , , , ,, [PU: Haworth Medical Press]

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New Product Development - Kaynak, Erdener; Mills, Nicholas; Brooke, Michael Z
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New Product Development - neues Buch

ISBN: 9780789015662

ID: 1074838

Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in! This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility. Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an executive summary that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come! Business Business eBook, Taylor and Francis

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New Product Development: Successful Innovation in the Marketplace - Erdener Kaynak; Nicholas Mills; Michael Z Brooke
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2002

ISBN: 9780789015662

ID: 495305737

Routledge, 2002-12-12. Hardcover. Acceptable. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available., Routledge, 2002-12-12

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New Product Development: Successful Innovation in the Marketplace - Erdener Kaynak
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New Product Development: Successful Innovation in the Marketplace New-Product-Development~~Erdener-Kaynak Business>Marketing Strategies>Marketing Strategies Hardcover, Taylor & Francis

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New Product Development - Erdener Kaynak; William R. Mills; Michael Z. Brooke
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2002, ISBN: 9780789015662

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Hardcover, Buch, [PU: Haworth Press Inc]

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Details zum Buch
New Product Development
Autor:

Brooke, Michael Z.; Kaynak, Erdener; Mills, Nicholas L.

Titel:

New Product Development

ISBN-Nummer:

0789015668

Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e

Detailangaben zum Buch - New Product Development


EAN (ISBN-13): 9780789015662
ISBN (ISBN-10): 0789015668
Gebundene Ausgabe
Erscheinungsjahr: 2003
Herausgeber: HAWORTH PR INC
248 Seiten
Gewicht: 0,558 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 11.04.2008 10:08:22
Buch zuletzt gefunden am 01.06.2016 20:56:30
ISBN/EAN: 0789015668

ISBN - alternative Schreibweisen:
0-7890-1566-8, 978-0-7890-1566-2

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