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Defining Your Market
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Defining Your Market - neues Buch

ISBN: 9780789002525

ID: 16695122

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical. Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: * customer and competitive-driven market definitions * the five core dimensions of market definition- customer needs, customer groups, technology, products, and competition * managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy * strategies for businesses for redefining markets and successfully competing in the 21st century * the impact company size has on marketing strategies * how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable USE. You will be able to learn about the tools and techniques that work for Andersen Cons. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Defining Your Market~~Book~~9780789002525~~William Winston, , , , , , , , , ,, [PU: Haworth Medical Press]

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Defining Your Market - Weinstein, Art Winston, William
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Weinstein, Art Winston, William:

Defining Your Market - Taschenbuch

ISBN: 9780789002525

[ED: Taschenbuch], [PU: HAWORTH PR INC], Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.Versandfertig in über 4 Wochen, [SC: 0.00]

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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms - William Winston; Art Weinstein
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William Winston; Art Weinstein:
Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms - gebrauchtes Buch

ISBN: 0789002523

ID: 6845629

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including:customer and competitive-driven market definitionsthe five core dimensions of market definition-- customer needs, customer groups, technology, products, and competitionmanagerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategystrategies for businesses fo business and finance,business and investing,economics,industrial,management and leadership,marketing,marketing and sales,popular economics,textbooks Marketing & Sales, Routledge

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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms - William Winston, Art Weinstein
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William Winston, Art Weinstein:
Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms - gebrauchtes Buch

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Routledge. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Routledge

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Details zum Buch
Defining Your Market
Autor:

Weinstein, Art; Winston, William

Titel:

Defining Your Market

ISBN-Nummer:

0789002523

Detailangaben zum Buch - Defining Your Market


EAN (ISBN-13): 9780789002525
ISBN (ISBN-10): 0789002523
Taschenbuch
Erscheinungsjahr: 1998
Herausgeber: HAWORTH PR INC
200 Seiten
Gewicht: 0,313 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 13.08.2009 23:29:38
Buch zuletzt gefunden am 08.11.2016 14:47:55
ISBN/EAN: 0789002523

ISBN - alternative Schreibweisen:
0-7890-0252-3, 978-0-7890-0252-5

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