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The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: Ashe Higher Educati - Toma, J. Douglas / Dubrow, Greg / Hartley, Matthew
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Toma, J. Douglas / Dubrow, Greg / Hartley, Matthew:

The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: Ashe Higher Educati - neues Buch

ISBN: 9780787981242

This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity." The authors explore institutional identification, brand equity, and institutional culture--and particularly the broad intersections among them--toward an appreciation of how institutions can use what they yield in strategy and management. Academic or administrative units are much better positioned to be effective when those within them have a concrete appreciate of the norms, values, and beliefs of the institution (culture), relate their own fortunes with those of the institution (identification), and can represent the image of the institution in ways that yield benefits for it (brand equity). The bottom line is that an institution benefits when constituents not only know but also associate it with positive attributes. This is volume 31, number 2 of the Jossey-Bass monograph "ASHE Higher Education Report. " The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: Ashe Higher Education Report Toma, J. Douglas / Dubrow, Greg / Hartley, Matthew This monograph explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity." The authors explore institutional identification, brand equity, and institutional culture - and particularly the broad intersections among them - toward an appreciation of how institutions can use what they yield in strategy and management. Academic or administrative units are much better positioned to be effective when those within them have a concrete appreciate of the norms, values, and beliefs of the institution (culture), relate their own fortunes with those of the institution (identification), and can represent the image of the institution in ways that yield benefits for it (brand equity). The bottom line is that an institution benefits when constituents not only know but also associate it with positive attributes. This is volume 31, number 2 of the Jossey-Bass monograph ASHE Higher Education Report.

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Institutional Cultr Brand V31 - Toma, J. Douglas; Dubrow, Greg; Hartley, Matthew
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ID: 9780787981242

Internationaler Buchtitel. In englischer Sprache. Verlag: PFEIFFER & CO, 126 Seiten, L=152mm, B=229mm, H=8mm, Gew.=195gr, [GR: 27240 - TB/Didaktik/Methodik/Schulpädagogik/Fachdidaktik], [SW: - Education / Teaching], Kartoniert/Broschiert, Klappentext: This monograph explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity." The authors explore institutional identification, brand equity, and institutional culture - and particularly the broad intersections among them - toward an appreciation of how institutions can use what they yield in strategy and management. Academic or administrative units are much better positioned to be effective when those within them have a concrete appreciate of the norms, values, and beliefs of the institution (culture), relate their own fortunes with those of the institution (identification), and can represent the image of the institution in ways that yield benefits for it (brand equity). The bottom line is that an institution benefits when constituents not only know but also associate it with positive attributes. This is volume 31, number 2 of the Jossey-Bass monograph ASHE Higher Education Report. This monograph explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity." The authors explore institutional identification, brand equity, and institutional culture - and particularly the broad intersections among them - toward an appreciation of how institutions can use what they yield in strategy and management. Academic or administrative units are much better positioned to be effective when those within them have a concrete appreciate of the norms, values, and beliefs of the institution (culture), relate their own fortunes with those of the institution (identification), and can represent the image of the institution in ways that yield benefits for it (brand equity). The bottom line is that an institution benefits when constituents not only know but also associate it with positive attributes. This is volume 31, number 2 of the Jossey-Bass monograph ASHE Higher Education Report.

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The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education: ASHE Higher Education Report - neues Buch

ISBN: 9780787981242

This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity."The authors explore institutional identification, brand equity, and institutional culture--and particularly the broad intersections among them--toward an appreciation of how institutions can use what they yield in strategy and management. Academic or administrative units are much better positioned to be effective when those within them have a concrete appreciate of the norms, values, and beliefs of the institution (culture), relate their own fortunes with those of the institution (identification), and can represent the image of the institution in ways that yield benefits for it (brand equity). The bottom line is that an institution benefits when constituents not only know but also associate it with positive attributes.This is volume 31, number 2 of the Jossey-Bass monograph ASHE Higher Education Report.  Books Books ~~ Education & Teaching~~ General The-Uses-of-Institutional-Culture~~J-Douglas-Toma Wiley, John & Sons, Incorporated This monograph explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity." The authors explore institutional identification, brand equity, and institutional culture - and particularly the broad intersections among them - toward an appreciation of how institutions can use what they yield in strategy and management. Academic or administrative units are much better positioned to be effective when those within them have a concrete appreciate of the norms, values, and beliefs of the institution (culture), relate their own fortunes with those of the institution (identification), and can represent the image of the institution in ways that yield benefits for it (brand equity). The bottom line is that an institution benefits when constituents not only know but also associate it with positive attributes. This is volume 31, number 2 of the Jossey-Bass monograph ASHE Higher Education Report.

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ISBN: 9780787981242

ID: 9780787981242

This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity."The authors explore institutional identification, brand equity, and institutional culture-and particularly the broad intersections This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity."The authors explore institutional identification, brand equity, and institutional culture-and particularly the broad intersections among them-toward an appreciation of how institutions can use what they yield in strategy and management. Academic or administrative units are much better positioned to be effective when those within them have a concrete appreciate of the norms, values, and beliefs of the institution (culture), relate their own fortunes with those of the institution (identification), and can represent the image of the institution in ways that yield benefits for it (brand equity). The bottom line is that an institution benefits when constituents not only know but also associate it with positive attributes. This is volume 31, number 2 of the Jossey-Bass monograph ASHE Higher Education Report. Books, Education & Teaching~~General, The-Uses-of-Institutional-Culture~~J-Douglas-Toma, , , , , , , , , , Wiley, John & Sons, Incorporated

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Institutional Cultr Brand V31
Autor:

Toma, J. Douglas; Dubrow, Greg; Hartley, Matthew

Titel:

Institutional Cultr Brand V31

ISBN-Nummer:

0787981249

This monograph explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture. It also examines how that culture helps to clarify the image of that institution in ways that bring what those in marketing would call "brand equity." The authors explore institutional identification, brand equity, and institutional culture - and particularly the broad intersections among them - toward an appreciation of how institutions can use what they yield in strategy and management. Academic or administrative units are much better positioned to be effective when those within them have a concrete appreciate of the norms, values, and beliefs of the institution (culture), relate their own fortunes with those of the institution (identification), and can represent the image of the institution in ways that yield benefits for it (brand equity). The bottom line is that an institution benefits when constituents not only know but also associate it with positive attributes. This is volume 31, number 2 of the Jossey-Bass monograph ASHE Higher Education Report.

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EAN (ISBN-13): 9780787981242
ISBN (ISBN-10): 0787981249
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: PFEIFFER & CO
126 Seiten
Gewicht: 0,195 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 29.05.2008 15:53:12
Buch zuletzt gefunden am 16.08.2015 07:00:47
ISBN/EAN: 0787981249

ISBN - alternative Schreibweisen:
0-7879-8124-9, 978-0-7879-8124-2

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