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Strategic Management for Travel and Tourism
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ISBN: 9780750648547

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Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and ma Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism., [PU: Butterworth-Heinemann, Architectural Press]

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Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, speaks the language of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism., [PU: Butterworth-Heinemann, Architectural Press]

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Strategic management for travel and tourism
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Strategic management for travel and tourism - neues Buch

ISBN: 9780750648547

ID: D35ac321ae0d465e28083f355028913bf

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, speaks the language of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. NL true, [PU: Butterworth-Heinemann, Architectural Press]

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[SR: 522443], Taschenbuch, [EAN: 9780750648547], Routledge, Routledge, Book, [PU: Routledge], 2002-12-02, Routledge, 58253011, Tourismus & Gastronomie, 58235011, Industriezweige & Berufe, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58645011, Reise & Abenteuer, 58646011, Afrika, 58683011, Asien, 54131011, Atlanten & Karten, 58746011, Australien & Südpazifik, 58807011, Europa, 58763011, Kanada, 58787011, Karibik, 59021011, Latein- & Südamerika, 1327145031, Nachfolgestaaten der Sowietunion, 1320016031, Naher Osten, 59068011, Polarregionen, 58931011, Ratgeber & Tipps, 59071011, Spezialreisen, 59084011, USA, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Details zum Buch
Strategic Management for Travel and Tourism
Autor:

Evans, Nigel; Campbell, David; Stonehouse, George

Titel:

Strategic Management for Travel and Tourism

ISBN-Nummer:

0750648546

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory* Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding* Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays

Detailangaben zum Buch - Strategic Management for Travel and Tourism


EAN (ISBN-13): 9780750648547
ISBN (ISBN-10): 0750648546
Taschenbuch
Erscheinungsjahr: 2003
Herausgeber: BUTTERWORTH HEINEMANN
412 Seiten
Gewicht: 1,057 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.07.2007 10:41:02
Buch zuletzt gefunden am 24.11.2016 11:04:22
ISBN/EAN: 0750648546

ISBN - alternative Schreibweisen:
0-7506-4854-6, 978-0-7506-4854-7

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