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Relationship Marketing (Chartered Institute of Marketing (Paperback)) - Martin Christopher, Adrian Payne, David Ballantyne
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Martin Christopher, Adrian Payne, David Ballantyne:

Relationship Marketing (Chartered Institute of Marketing (Paperback)) - Taschenbuch

2002, ISBN: 0750648392

[SR: 2104085], Paperback, [EAN: 9780750648394], Routledge, Routledge, Book, [PU: Routledge], 2002-10-30, Routledge, Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2745, Entrepreneurship, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 355574011, Marketing, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 2635, Customer Relations, 355561011, Processes & Infrastructure, 3, Business & Money, 1000, Subjects, 283155, Books, 491584, Economics, 491586, Economic Theory, 491590, Macroeconomics, 491592, Microeconomics, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684245011, Entrepreneurship, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Relationship Marketing - Martin Christopher#Adrian Payne#David Ballantyne
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Relationship Marketing - neues Buch

ISBN: 9780750648394

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Creating Stakeholder Value Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7506-4839-4, Taylor & Francis

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Relationship Marketing - Christopher, Martin / Clark, Moira / Payne, Adrian
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Christopher, Martin / Clark, Moira / Payne, Adrian:
Relationship Marketing - gebrauchtes Buch

ISBN: 9780750648394

ID: 2794985

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice Relationship Marketing Christopher, Martin / Clark, Moira / Payne, Adrian, Routledge

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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Business Business eBook, Taylor and Francis

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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) - Martin Christopher, Adrian Payne, David Ballantyne
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Martin Christopher, Adrian Payne, David Ballantyne:
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Relationship Marketing: Creating Stakeholder Value
Autor:

Christopher, Martin; Clark, Moira; Payne, Adrian

Titel:

Relationship Marketing: Creating Stakeholder Value

ISBN-Nummer:

0750648392

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategyIncludes frequent vignettes to show how the theory works in practice

Detailangaben zum Buch - Relationship Marketing: Creating Stakeholder Value


EAN (ISBN-13): 9780750648394
ISBN (ISBN-10): 0750648392
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: ELSEVIER LTD
264 Seiten
Gewicht: 0,408 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 27.04.2007 21:23:26
Buch zuletzt gefunden am 15.11.2016 01:46:26
ISBN/EAN: 0750648392

ISBN - alternative Schreibweisen:
0-7506-4839-2, 978-0-7506-4839-4

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