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Internal Marketing
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Internal Marketing - neues Buch

ISBN: 9780750648387

ID: 6330277

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse. A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to USE IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. Books, Business, Finance and Law~~Business and Management~~Management & Management Techniques, Internal Marketing~~Book~~9780750648387~~Pervaiz K. Ahmed, Mohammed Rafiq, , , , , , , , , ,, [PU: Butterworth-Heinemann, Architectural Press]

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Internal Marketing: Tools and Concepts for Customer-Focused Management - Ahmed, Pervaiz K. / Rafiq, Mohammed / Ahmed
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ISBN: 9780750648387

ID: 2794984

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depth Gives a clear view of the latest thinking and techniques as employed by leading companies internationally Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities Internal Marketing: Tools and Concepts for Customer-Focused Management Ahmed, Pervaiz K. / Rafiq, Mohammed / Ahmed, Butterworth-Heinemann

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Internal Marketing - Ahmed, Pervaiz K.; Rafiq, Mohammed
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Internal Marketing - neues Buch

ISBN: 9780750648387

ID: 298001

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. Business Business eBook, Taylor and Francis

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Internal Marketing: Tools and Concepts for Customer Focused Management (Chartered Institute of Marketing (Paperback))
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Internal Marketing: Tools and Concepts for Customer Focused Management (Chartered Institute of Marketing (Paperback)) - gebrauchtes Buch

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ID: 83756a5b44fb4efc35e6fb1a778fe004

Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations., [PU: Butterworth-Heinemann, Architectural Press]

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Internal Marketing - neues Buch

ISBN: 0750648384

ID: 0750648384

[PU: Butterworth-Heinemann, Architectural Press]

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Details zum Buch
Internal Marketing: Tools and Concepts for Customer-Focused Management
Autor:

Ahmed, Pervaiz K.; Rafiq, Mohammed; Ahmed

Titel:

Internal Marketing: Tools and Concepts for Customer-Focused Management

ISBN-Nummer:

0750648384

A clear-sighted introduction to a complex subject, Internal Marketing provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors' international consulting activities

Detailangaben zum Buch - Internal Marketing: Tools and Concepts for Customer-Focused Management


EAN (ISBN-13): 9780750648387
ISBN (ISBN-10): 0750648384
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: BUTTERWORTH HEINEMANN
299 Seiten
Gewicht: 0,476 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 16.10.2007 19:09:07
Buch zuletzt gefunden am 01.08.2016 19:45:34
ISBN/EAN: 0750648384

ISBN - alternative Schreibweisen:
0-7506-4838-4, 978-0-7506-4838-7

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