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Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt - McCusker, Gerry
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
McCusker, Gerry:

Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt - Taschenbuch

2006, ISBN: 0749445726

ID: 14096149979

[EAN: 9780749445720], [PU: Kogan Page], Business & Economics|Public Relations, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: 1 Ambassadors -- Clearly there's no substitute 2 Announcements -- The information super highway 3 Astroturfing -- PR creates smokescreen 4 Brands -- Cola brands fizzing after allegations 5 Briefings -- Master plan Leeds to nowhere 6 Broadcast media -- PR man of letters 7 Celebrities 8 Community relations -- Good intentions turned around 9 Contingency planning -- In a froth over debt collection 10 Crisis Management -- Motorists let down by tyre fiasco 11 Damage limitation -- Destabilizing the PR effort 12 Diplomacy -- Love thy neighbour 13 Direct mail -- Volkswagen blasted over bomb mailer 14 Disclosure -- 'Virus' catches consultancy out 15 Endorsement -- Radio star makes waves 16 Ethics -- The lie of the land 17 Event management -- PROs left feeling sheepish 18 Financial PR 1 -- Share value takes a kicking 19 Financial PR 2 -- From sexual relations to investor relations 20 Goodwill -- Trouble brewing 21 Government -- Grave error in burying bad news 22 Grassroots campaigns -- Boob job exposed 23 Guerrilla marketing -- Naked ambition 24 Healthcare PR 1 -- Open doors policy opens wounds 25 Healthcare PR 2 -- A bitter pill to swallow 26 Hype -- Bottled water launch becomes washout 27 Icons -- Home truths for lifestyle icon 28 Internal communications -- Mechanical failure 29 Interviews 1 -- Losing the PR war 30 Interviews 2 -- Dogged by bad publicity 31 Issues management -- Pouring oil on troubled waters 32 Journalists 1 -- Registering disdain 33 Journalists 2 -- Investigating journalism 34 Journalists 3 -- Smoke and Glass mirrors 35 Kobe Bryant -- Hot shot caught short 36 Launches 1 -- Unsinkable enthusiasm 37 Launches 2 -- Creating media impact 38 Leadership -- Conservative with a small 'c' 39 Libel -- Lawsuit hard to swallow for PR people 40 Lobbying -- PR hall of shame 41 Mascots -- Costume drama 42 Media lists -- List hysteria alert 43 Media relations 1 -- Football guru's PR own goal 44 Media relations 2 -- New release hits wrong note 45 Minority groups -- Taking the message to market 46 News management -- Courage of convictions 47 Newspapers -- Retraction drives newspaper bananas 48 Off the record -- All that glitters. 49 Opinion formers -- Image is a bankable asset 50 Philanthropy -- A good strategic fit? 51 Photocalls -- Hotel reservations over photocall 52 Political PR -- Battle for hearts and minds 53 Promotions -- Operating in a PR vacuum 54 Propaganda -- Truth is the first casualty of PR war 55 Publicity -- Falling fowl of public opinion 56 Public opinion -- The offal truth 57 Quotes [!missing heading!] 58 Radio -- Promotion leaves station cooling its heels 59 Reputation management -- Even playing field 60 Research -- Own goal for football brand 61 Rumour management -- Devil of a stain mars reputation 62 Smear campaigns -- Virgin sullied but reputation intact 63 Soundbites -- When the chips are down 64 Speeches -- CEO caught pie-eyed 65 Spokespeople -- Legal eagle sings the blues 66 Sports PR -- Kicked into touch 67 Stakeholder relations -- Airline grounded over PR re

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Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt - McCusker, Gerry
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

McCusker, Gerry:

Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt - Taschenbuch

2006, ISBN: 0749445726

ID: 14096149979

[EAN: 9780749445720], [PU: Kogan Page], Business & Economics|Public Relations, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: 1 Ambassadors -- Clearly there's no substitute 2 Announcements -- The information super highway 3 Astroturfing -- PR creates smokescreen 4 Brands -- Cola brands fizzing after allegations 5 Briefings -- Master plan Leeds to nowhere 6 Broadcast media -- PR man of letters 7 Celebrities 8 Community relations -- Good intentions turned around 9 Contingency planning -- In a froth over debt collection 10 Crisis Management -- Motorists let down by tyre fiasco 11 Damage limitation -- Destabilizing the PR effort 12 Diplomacy -- Love thy neighbour 13 Direct mail -- Volkswagen blasted over bomb mailer 14 Disclosure -- 'Virus' catches consultancy out 15 Endorsement -- Radio star makes waves 16 Ethics -- The lie of the land 17 Event management -- PROs left feeling sheepish 18 Financial PR 1 -- Share value takes a kicking 19 Financial PR 2 -- From sexual relations to investor relations 20 Goodwill -- Trouble brewing 21 Government -- Grave error in burying bad news 22 Grassroots campaigns -- Boob job exposed 23 Guerrilla marketing -- Naked ambition 24 Healthcare PR 1 -- Open doors policy opens wounds 25 Healthcare PR 2 -- A bitter pill to swallow 26 Hype -- Bottled water launch becomes washout 27 Icons -- Home truths for lifestyle icon 28 Internal communications -- Mechanical failure 29 Interviews 1 -- Losing the PR war 30 Interviews 2 -- Dogged by bad publicity 31 Issues management -- Pouring oil on troubled waters 32 Journalists 1 -- Registering disdain 33 Journalists 2 -- Investigating journalism 34 Journalists 3 -- Smoke and Glass mirrors 35 Kobe Bryant -- Hot shot caught short 36 Launches 1 -- Unsinkable enthusiasm 37 Launches 2 -- Creating media impact 38 Leadership -- Conservative with a small 'c' 39 Libel -- Lawsuit hard to swallow for PR people 40 Lobbying -- PR hall of shame 41 Mascots -- Costume drama 42 Media lists -- List hysteria alert 43 Media relations 1 -- Football guru's PR own goal 44 Media relations 2 -- New release hits wrong note 45 Minority groups -- Taking the message to market 46 News management -- Courage of convictions 47 Newspapers -- Retraction drives newspaper bananas 48 Off the record -- All that glitters. 49 Opinion formers -- Image is a bankable asset 50 Philanthropy -- A good strategic fit? 51 Photocalls -- Hotel reservations over photocall 52 Political PR -- Battle for hearts and minds 53 Promotions -- Operating in a PR vacuum 54 Propaganda -- Truth is the first casualty of PR war 55 Publicity -- Falling fowl of public opinion 56 Public opinion -- The offal truth 57 Quotes [!missing heading!] 58 Radio -- Promotion leaves station cooling its heels 59 Reputation management -- Even playing field 60 Research -- Own goal for football brand 61 Rumour management -- Devil of a stain mars reputation 62 Smear campaigns -- Virgin sullied but reputation intact 63 Soundbites -- When the chips are down 64 Speeches -- CEO caught pie-eyed 65 Spokespeople -- Legal eagle sings the blues 66 Sports PR -- Kicked into touch 67 Stakeholder relations -- Airline grounded over PR re

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Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt - McCusker, Gerry
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
McCusker, Gerry:
Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt - Taschenbuch

2006

ISBN: 0749445726

ID: 17589577316

[EAN: 9780749445720], Neubuch, [PU: Kogan Page], Business & Economics|Public Relations, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 1 Ambassadors -- Clearly there's no substitute 2 Announcements -- The information super highway 3 Astroturfing -- PR creates smokescreen 4 Brands -- Cola brands fizzing after allegations 5 Briefings -- Master plan Leeds to nowhere 6 Broadcast media -- PR man of letters 7 Celebrities 8 Community relations -- Good intentions turned around 9 Contingency planning -- In a froth over debt collection 10 Crisis Management -- Motorists let down by tyre fiasco 11 Damage limitation -- Destabilizing the PR effort 12 Diplomacy -- Love thy neighbour 13 Direct mail -- Volkswagen blasted over bomb mailer 14 Disclosure -- 'Virus' catches consultancy out 15 Endorsement -- Radio star makes waves 16 Ethics -- The lie of the land 17 Event management -- PROs left feeling sheepish 18 Financial PR 1 -- Share value takes a kicking 19 Financial PR 2 -- From sexual relations to investor relations 20 Goodwill -- Trouble brewing 21 Government -- Grave error in burying bad news 22 Grassroots campaigns -- Boob job exposed 23 Guerrilla marketing -- Naked ambition 24 Healthcare PR 1 -- Open doors policy opens wounds 25 Healthcare PR 2 -- A bitter pill to swallow 26 Hype -- Bottled water launch becomes washout 27 Icons -- Home truths for lifestyle icon 28 Internal communications -- Mechanical failure 29 Interviews 1 -- Losing the PR war 30 Interviews 2 -- Dogged by bad publicity 31 Issues management -- Pouring oil on troubled waters 32 Journalists 1 -- Registering disdain 33 Journalists 2 -- Investigating journalism 34 Journalists 3 -- Smoke and Glass mirrors 35 Kobe Bryant -- Hot shot caught short 36 Launches 1 -- Unsinkable enthusiasm 37 Launches 2 -- Creating media impact 38 Leadership -- Conservative with a small 'c' 39 Libel -- Lawsuit hard to swallow for PR people 40 Lobbying -- PR hall of shame 41 Mascots -- Costume drama 42 Media lists -- List hysteria alert 43 Media relations 1 -- Football guru's PR own goal 44 Media relations 2 -- New release hits wrong note 45 Minority groups -- Taking the message to market 46 News management -- Courage of convictions 47 Newspapers -- Retraction drives newspaper bananas 48 Off the record -- All that glitters. 49 Opinion formers -- Image is a bankable asset 50 Philanthropy -- A good strategic fit? 51 Photocalls -- Hotel reservations over photocall 52 Political PR -- Battle for hearts and minds 53 Promotions -- Operating in a PR vacuum 54 Propaganda -- Truth is the first casualty of PR war 55 Publicity -- Falling fowl of public opinion 56 Public opinion -- The offal truth 57 Quotes [!missing heading!] 58 Radio -- Promotion leaves station cooling its heels 59 Reputation management -- Even playing field 60 Research -- Own goal for football brand 61 Rumour management -- Devil of a stain mars reputation 62 Smear campaigns -- Virgin sullied but reputation intact 63 Soundbites -- When the chips are down 64 Speeches -- CEO caught pie-eyed 65 Spokespeople -- Legal eagle sings the blues 66 Sports PR -- Kicked into touch 67 Stakeholder relations -- Airline grounded over PR re

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Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt - Gerry McCusker
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Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt - gebrauchtes Buch

ISBN: 0749445726

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This book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Include: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's "McLibel" case. marketing and sales,public relations Marketing & Sales, Kogan Page

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ISBN: 9780749445720

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Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt
Autor:

McCusker, Gerry

Titel:

Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt

ISBN-Nummer:

0749445726

From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: *Martha Stewart's insider trading scandal *Don Corning breast implants *Starbucks and 9/11 *7UP's sponsorship of Roy Keane *Coca-Cola and Pepsi - pollution in India *Nestle and Ethiopia's debt *David Beckham v. Alex Ferguson *McDonald's McLibel case *Tony Blair and the David Kelly affair and *the UK royal family. Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.

Detailangaben zum Buch - Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt


EAN (ISBN-13): 9780749445720
ISBN (ISBN-10): 0749445726
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: Kogan Page
327 Seiten
Gewicht: 0,594 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 13.05.2007 07:19:31
Buch zuletzt gefunden am 20.09.2016 01:39:34
ISBN/EAN: 0749445726

ISBN - alternative Schreibweisen:
0-7494-4572-6, 978-0-7494-4572-0

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