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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series) - Merlin STONE, Bryan FOSS, Alison BOND
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Merlin STONE, Bryan FOSS, Alison BOND:

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series) - Taschenbuch

ISBN: 0749442921

[SR: 384750], Taschenbuch, [EAN: 9780749442927], Kogan Page, Kogan Page, Book, [PU: Kogan Page], Kogan Page, Part of the new "Market Research in Practice" series - these are essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), "Consumer Insight" provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers' thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Key content includes: what is database marketing; how do customer care and database marketing use consumer insight; consumer insight and marketing research; analysing consumer data; development and retention of customers; data protection, risk, good and bad consumers; consumer insight systems; and, managing consumer insight., 58318011, Verbraucherverhalten, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58325011, Forschung, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Consumer Insight - Bryan Foss#Alison Bond#Merlin Stone
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Consumer Insight - neues Buch

ISBN: 9780749442927

ID: 106572989

Part of the new Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers´ thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Key content includes: what is database marketing? how do customer care and database marketing use consumer insight? consumer insight and marketing research analysing consumer data development and retention of customers data protection, risk, good and bad consumers consumer insight systems managing consumer insight How to use data and market research to get closer to your customer Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher>Sach- & Fachbücher>Business & Karriere, Kogan Page

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer - Stone, Merlin / Bond, Alison / Foss, Bryan
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Stone, Merlin / Bond, Alison / Foss, Bryan:
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer - gebrauchtes Buch

ISBN: 9780749442927

ID: 2787350

"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly. Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer Stone, Merlin / Bond, Alison / Foss, Bryan, Kogan Page

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) - Merlin Stone; Alison Bond; Bryan Foss
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Merlin Stone; Alison Bond; Bryan Foss:
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) - gebrauchtes Buch

ISBN: 0749442921

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Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly. business and investing,consumer behavior,marketing,marketing and sales,research Marketing & Sales, Kogan Page

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) - Stone, Merlin and Foss, Bryan and Bond, Alison
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Stone, Merlin and Foss, Bryan and Bond, Alison:
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) - Taschenbuch

2004, ISBN: 0749442921

ID: 18294442999

[EAN: 9780749442927], [PU: Kogan Page], Business & Economics|Customer Service, Business & Economics|Marketing|General, Business & Economics|Marketing|Research, **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!

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Details zum Buch
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
Autor:

Merlin Stone; Alison Bond; Bryan Foss

Titel:

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

ISBN-Nummer:

0749442921

Part of the new Market Research in Practice series ¿ essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers¿ thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Key content includes: what is database marketing? how do customer care and database marketing use consumer insight? consumer insight and marketing research analysing consumer data development and retention of customers data protection, risk, good and bad consumers consumer insight systems managing consumer insight

Detailangaben zum Buch - Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer


EAN (ISBN-13): 9780749442927
ISBN (ISBN-10): 0749442921
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: Kogan Page
256 Seiten
Gewicht: 0,508 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 22.05.2007 05:24:45
Buch zuletzt gefunden am 10.10.2016 00:45:44
ISBN/EAN: 0749442921

ISBN - alternative Schreibweisen:
0-7494-4292-1, 978-0-7494-4292-7

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