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The Effective USE Of Market Research
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ISBN: 9780749442002

ID: 6323026

This latest edition of Effective USE of Market Research explains: how to develop representative samples; data protection legislation; and the professional ethics incorporated in the MRS Code of Conduct. More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to. This latest edition of Effective USE of Market Research explains: how to develop representative samples; data protection legislation; and the professional ethics incorporated in the MRS Code of Conduct. More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective USE of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, The Effective USE Of Market Research~~Book~~9780749442002~~Robin Birn, , , , , , , , , ,, [PU: Kogan Page]

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The Effective Use of Market Research - Robin Birn#Birn Robin J.
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The Effective Use of Market Research - neues Buch

ISBN: 9780749442002

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How to Drive and Focus Better Business Decisions This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. " Bücher / Fremdsprachige Bücher / Englische Bücher / Sach- & Fachbücher / Business & Karriere 978-0-7494-4200-2, Kogan Page

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This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. How to Drive and Focus Better Business Decisions Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher>Sach- & Fachbücher>Business & Karriere, Kogan Page

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice) - Robin J. Birn
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ISBN: 074944200X

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* Part of the new Market Research in Practice series, published in association with the Market Research Society business and investing,marketing,marketing and sales,research Marketing & Sales, Kogan Page

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2004, ISBN: 9780749442002

ID: 653955210

Kogan Page, 2004. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy., Kogan Page, 2004

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
Autor:

Birn, Robin J.

Titel:

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions

ISBN-Nummer:

074944200X

This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. "

Detailangaben zum Buch - The Effective Use of Market Research: How to Drive and Focus Better Business Decisions


EAN (ISBN-13): 9780749442002
ISBN (ISBN-10): 074944200X
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: Kogan Page
192 Seiten
Gewicht: 0,367 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 08.10.2007 08:07:07
Buch zuletzt gefunden am 03.10.2016 14:52:08
ISBN/EAN: 074944200X

ISBN - alternative Schreibweisen:
0-7494-4200-X, 978-0-7494-4200-2

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