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Why It Sells - Rowman & Littlefield
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2007, ISBN: 9780742555457

ID: 17120208

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Why It Sells~~Book~~9780742555457~~Marcel Danesi, , Why It Sells, Marcel Danesi, 9780742555457, Rowman & Littlefield, 09/21/2007, , , , Rowman & Littlefield

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Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Marcel Danesi, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Books>Business and Finance>Marketing and Sales>Advertising and Promotion, Rowman & Littlefield Publishers

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Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi?an entertaining and insightful tour guide?decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. accounting,accounting and finance,advertising,business and finance,business and investing,consumer behavior,education and reference,marketing,marketing and sales,research Marketing & Sales, Rowman & Littlefield Publishers

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Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Rowman & Littlefield

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2007, ISBN: 9780742555457

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Autor:

Danesi, Marcel, PH. D.

Titel:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

ISBN-Nummer:

0742555453

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Detailangaben zum Buch - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys


EAN (ISBN-13): 9780742555457
ISBN (ISBN-10): 0742555453
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: ROWMAN & LITTLEFIELD
211 Seiten
Gewicht: 0,399 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 03.06.2007 14:56:14
Buch zuletzt gefunden am 09.11.2016 08:18:17
ISBN/EAN: 0742555453

ISBN - alternative Schreibweisen:
0-7425-5545-3, 978-0-7425-5545-7

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