. .
Deutsch
Deutschland
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Suchtools
Anmelden

Anmelden mit Facebook:

Registrieren
Passwort vergessen?


Such-Historie
Merkliste
Links zu eurobuch.com

Dieses Buch teilen auf…
..?
Buchtipps
Aktuelles
Tipp von eurobuch.com
FILTER
- 0 Ergebnisse
Kleinster Preis: 25.88 EUR, größter Preis: 95.47 EUR, Mittelwert: 72.81 EUR
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Marcel Danesi
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Marcel Danesi:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Taschenbuch

2007, ISBN: 9780742555440

Gebundene Ausgabe, ID: 328638173

2000. The author explores contemporary Chinese aesthetics from multi-disciplinary points of view, by which Chinese culture is decoded through a matrix of different subject matters, including literature, architecture, fashion, advertising, music, painting and film. The collection of events and individuals that constitute the general picture of Chinese aesthetics in this book can be taken as a microcosm of the greater cultural phenomena in searching for a master narrative of contemporary China. Li Xiaodong teaches modern history of architecture and architectural design at the Department of Architecture, National University of Singapore. 208pp.. Paperback. Brand New., 2000, Palgrave MacMillan. Hardcover. New. Hardcover. 212 pages. Dimensions: 8.3in. x 5.5in. x 0.7in.In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived sacredness in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the bookintroduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. Withlevity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN., Palgrave MacMillan, Rowman & Littlefield Publishers , 2007. . Paperback. New. New, Rowman & Littlefield Publishers, 2007, Rowman & Littlefield Publishers. Hardcover. New. Hardcover. 220 pages. Dimensions: 9.1in. x 6.3in. x 0.8in.Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesian entertaining and insightful tour guidedecodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN., Rowman & Littlefield Publishers

gebrauchtes bzw. antiquarisches Buch Biblio.com
Select Books Pte Ltd, BuySomeBooks, DSMBOOKS, BuySomeBooks
Versandkosten: EUR 10.67
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Why It Sells
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Why It Sells - neues Buch

ISBN: 9780742555440

ID: 17259485

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Why It Sells~~Book~~9780742555440~~Marcel Danesi, , , , , , , , , ,, [PU: Rowman & Littlefield]

Neues Buch Hive.co.uk
MPN: , SKU 17259485 Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Why it Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (Hardback) - Marcel Danesi
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Marcel Danesi:
Why it Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (Hardback) - gebunden oder broschiert

2007

ISBN: 0742555445

ID: 12846715784

[EAN: 9780742555440], Neubuch, [PU: ROWMAN LITTLEFIELD, United States], Reference|General, Business & Economics|Advertising & Promotion, Business & Economics|Consumer Behavior, Business & Economics|General, Business & Economics|Marketing|General, Language: English . Brand New Book. Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Neues Buch Abebooks.de
The Book Depository, London, United Kingdom [54837791] [Rating: 5 (von 5)]
NEW BOOK Versandkosten:Versandkostenfrei (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Why It Sells - Danesi, Marcel
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Danesi, Marcel:
Why It Sells - neues Buch

ISBN: 9780742555440

ID: 1040708

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Business Business eBook, Rowman & Littlefield Publishers

Neues Buch Ebooks.com
Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Why it Sells - Marcel Danesi
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Marcel Danesi:
Why it Sells - gebunden oder broschiert

2007, ISBN: 9780742555440

ID: 8031904

Hardcover, Buch, [PU: Rowman & Littlefield Publishers]

Neues Buch Lehmanns.de
Versandkosten:Versand in 10-15 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

< zum Suchergebnis...
Details zum Buch
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Autor:

Danesi, Marcel, PH. D.

Titel:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

ISBN-Nummer:

0742555445

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Detailangaben zum Buch - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys


EAN (ISBN-13): 9780742555440
ISBN (ISBN-10): 0742555445
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: ROWMAN & LITTLEFIELD
211 Seiten
Gewicht: 0,635 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.06.2008 15:25:08
Buch zuletzt gefunden am 06.10.2016 22:50:51
ISBN/EAN: 0742555445

ISBN - alternative Schreibweisen:
0-7425-5544-5, 978-0-7425-5544-0

< zum Suchergebnis...
< zum Archiv...
Benachbarte Bücher