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Kleinster Preis: 10.19 EUR, größter Preis: 40.37 EUR, Mittelwert: 28.42 EUR
Buyology: Truth and Lies About Why We Buy - Martin Lindstrom
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Martin Lindstrom:

Buyology: Truth and Lies About Why We Buy - gebrauchtes Buch

2000, ISBN: 0739376012

ID: 5702590

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:  Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.  Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.  Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest.  "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced -or turned off- by marketers relentless efforts to win our loyalty, our money and our minds.Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's c accounting,accounting and finance,advertising,business and investing,consumer behavior,marketing,marketing and sales,research Marketing & Sales, Random House Audio

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Buyology: Truth and Lies about Why We Buy - Martin Lindstrom, Don Leslie, Paco Underhill
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Martin Lindstrom, Don Leslie, Paco Underhill:

Buyology: Truth and Lies about Why We Buy

2008, EAN: 0739376012

[SR: 1851430], Audio CD, [EAN: 9780739376010], Audiobook, Random House Audio, Random House Audio, Book, [PU: Random House Audio], 2008-10-21, Random House Audio, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Buyology: Truth and Lies about Why We Buy - Martin Lindstrom, Paco Underhill, Don Leslie
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Martin Lindstrom, Paco Underhill, Don Leslie:
Buyology: Truth and Lies about Why We Buy - gebrauchtes Buch

ISBN: 0739376012

[SR: 2010699], Audio CD, [EAN: 9780739376010], Audiobook, Random House Audio, Random House Audio, Book, [PU: Random House Audio], Random House Audio, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Buyology: Truth and Lies About Why We Buy - Lindstrom, Martin
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Lindstrom, Martin:
Buyology: Truth and Lies About Why We Buy - gebrauchtes Buch

2008, ISBN: 0739376012

ID: 16383872484

[EAN: 9780739376010], Gebraucht, sehr guter Zustand, [PU: Random House Audio], Business & Economics|Advertising & Promotion, Business & Economics|Marketing|General, Gently used. Expect delivery in 2-3 weeks.

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Buyology: Truth and Lies About Why We Buy - Martin Lindstrom
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Martin Lindstrom:
Buyology: Truth and Lies About Why We Buy - gebrauchtes Buch

2008, ISBN: 0739376012

ID: 14330933843

[EAN: 9780739376010], Gebraucht, guter Zustand, [PU: Random House Audio 2008-10-21], Business & Economics|Advertising & Promotion, Business & Economics|Marketing|General, 0739376012

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Details zum Buch
Buyology: Truth and Lies about Why We Buy
Autor:

Lindstrom, Martin; Underhill, Paco

Titel:

Buyology: Truth and Lies about Why We Buy

ISBN-Nummer:

0739376012

Based on the single largest neuromarketing study ever conducted, "Buyology" reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths "Buyology" confronts: - Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. - Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards. - Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. - Companies shamelessly borrow from religion and ritual -- like the ritual, made up by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest. - "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, "Buyology "is a fascinating tour into the mind of today's consumer.

Detailangaben zum Buch - Buyology: Truth and Lies about Why We Buy


EAN (ISBN-13): 9780739376010
ISBN (ISBN-10): 0739376012
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: RANDOM HOUSE
Gewicht: 0,181 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 22.05.2008 17:58:57
Buch zuletzt gefunden am 08.10.2016 11:19:16
ISBN/EAN: 0739376012

ISBN - alternative Schreibweisen:
0-7393-7601-2, 978-0-7393-7601-0

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