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Can I Change Your Mind?: The Craft and Art of Persuasive Writing - Lindsay Camp
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2007, ISBN: 9780713678499

ID: 978071367849

These days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it''s done-whether the ''end product'' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you''d expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.''This is a cunning, masterly and hugely readable book. You''ll learnat least as much from how he writes as from what he writes about-andthat''s saying a great deal.'' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)''I hope it''s read by every marketing manager, sales director, customer relations officer and chief executive in the land.'' Jeremy Bullmore''A masterpiece in persuasive writing.'' Management Today, (September 2007) Lindsay Camp, Books, Reference and Language, Can I Change Your Mind?: The Craft and Art of Persuasive Writing Books>Reference and Language, A&C Black

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Can I Change Your Mind? - Camp, Lindsay
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Camp, Lindsay:

Can I Change Your Mind? - neues Buch

2007, ISBN: 9780713678499

ID: 1590170

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad , a new business proposal , a page for the company website , or just a hasty email to your boss . Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign , Management Today and The Guardian ) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007) Language Arts & Disciplines Language Arts & Disciplines eBook, Bloomsbury Publishing

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Can I Change Your Mind?: The Craft and Art of Persuasive Writing - Camp, Lindsay
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"This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal."-Jeremy Bullmore, columnist for Campaign, Management Today, and the Guardian We all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty e-mail to your boss. Lindsay Camp has been a freelance writer for over twenty years. He began his career at J Walter Thompson, one of the United Kingdom's largest advertising agencies. He has been invited three times to judge the "Writing for Design" category in the D&AD Global Awards, the advertising and design industry's Oscars. Can I Change Your Mind?: The Craft and Art of Persuasive Writing Camp, Lindsay, A&C Black

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The Craft and Art of Persuasive Writing These days, we all need the ability to argue a case effectively in writing. Engaging, entertaining and - as you'd expect - highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7136-7849-9, Bloomsbury Academic

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This book will help get you the results you need, whatever you want to say., [PU: A & C Black]

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Can I Change Your Mind?: The Craft and Art of Persuasive Writing
Autor:

Camp, Lindsay

Titel:

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

ISBN-Nummer:

0713678496

"This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal."-Jeremy Bullmore, columnist for Campaign, Management Today, and the Guardian We all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty e-mail to your boss. Lindsay Camp has been a freelance writer for over twenty years. He began his career at J Walter Thompson, one of the United Kingdom's largest advertising agencies. He has been invited three times to judge the "Writing for Design" category in the D&AD Global Awards, the advertising and design industry's Oscars.

Detailangaben zum Buch - Can I Change Your Mind?: The Craft and Art of Persuasive Writing


EAN (ISBN-13): 9780713678499
ISBN (ISBN-10): 0713678496
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: A & C BLACK
246 Seiten
Gewicht: 0,272 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 12.06.2007 10:40:23
Buch zuletzt gefunden am 21.10.2016 10:40:31
ISBN/EAN: 0713678496

ISBN - alternative Schreibweisen:
0-7136-7849-6, 978-0-7136-7849-9

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