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The Numerati - Baker, Stephen
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The Numerati - gebrauchtes Buch

ISBN: 9780618784608

ID: 2349966

"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine ) An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it. In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives. STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch. The Numerati Baker, Stephen, Houghton Mifflin Harcourt (HMH)

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The Numerati - Stephen Baker
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Stephen Baker:

The Numerati - gebrauchtes Buch

ISBN: 0618784608

ID: 5004298

Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine )An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bedEvery day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings business and investing,business and management,computers and technology,culture,history,history and philosophy,industries and professions,information management,mathematics,politics and social sciences Mathematics, Houghton Mifflin Harcourt

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ISBN: 9780618784608

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Binding:Gebundene Ausgabe,Label:Houghton Mifflin Harcourt,Publisher:Houghton Mifflin Harcourt,NumberOfItems:1,medium:Gebundene Ausgabe,numberOfPages:256,publicationDate:2008-08-12,ISBN:0618784608 Gebundene Ausgabe, Houghton Mifflin Harcourt

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[EAN: 9780618784608], Gebraucht, sehr guter Zustand, [PU: Houghton Mifflin Harcourt], Business & Economics|Economics|General, Business & Economics|Information Management, Light wear to edges and pages. Cover and spine show no easily noticeable damage.

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The Numerati - gebunden oder broschiert

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Details zum Buch
The Numerati
Autor:

Baker, Stephen

Titel:

The Numerati

ISBN-Nummer:

0618784608

Every day people produce loads of data about themselves simply by living in the modern world: they click Web pages, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists sifts through this data to determine how to manipulate people's behavior--what they buy, how they vote--without their even realizing it. Houghton Mifflin

Detailangaben zum Buch - The Numerati


EAN (ISBN-13): 9780618784608
ISBN (ISBN-10): 0618784608
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: HOUGHTON MIFFLIN
244 Seiten
Gewicht: 0,381 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.09.2008 19:44:04
Buch zuletzt gefunden am 22.08.2016 09:53:20
ISBN/EAN: 0618784608

ISBN - alternative Schreibweisen:
0-618-78460-8, 978-0-618-78460-8

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