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Jems from Johnson: A Guide to Successful Customer Relationship Management
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ISBN: 9780595422616

ID: 9780595422616

Effective Customer Relationship Management (CRM) begins with a customer's first contact-whether on the Internet, through a call center, or in a brick-and-mortar store. Jems from Johnson: A Guide to Successful Customer Relationship Management provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales Effective Customer Relationship Management (CRM) begins with a customer's first contact-whether on the Internet, through a call center, or in a brick-and-mortar store. Jems from Johnson: A Guide to Successful Customer Relationship Management provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff. Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropriate to their purchases. Jems is a treasury of results-oriented CRM techniques geared to maximizing your profits while yielding you more-and more satisfied customers. You'll discover: how target marketing of your product can save your company money how to increase your customer base by determining your company's target market how to identify your ideal customer-and those you should avoid how to populate your IT system with the best data and how to use it for the mutual benefit of your company and your customers You'll also learn techniques for developing dynamic, multi-media communications that captivate and draw prospects, then nurture and retain them as customers. Let Jems from Johnson show you how to get CRM right-from the first hello. Books, Business & Economics~~Customer Relations, Jems-from-Johnson~~Claude-Johnson, , , , , , , , , , iUniverse, Incorporated

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Jems from Johnson: A Guide to Successful Customer Relationship Management - Claude Johnson
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Claude Johnson:

Jems from Johnson: A Guide to Successful Customer Relationship Management - Taschenbuch

ISBN: 0595422616

Taschenbuch, [EAN: 9780595422616], iUniverse, iUniverse, Book, [PU: iUniverse], iUniverse, Jems from Johnson Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. "Jems from Johnson: A Guide to Successful Customer Relationship Management" provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff. Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropr..., 58252011, Kundenservice, 58235011, Industriezweige & Berufe, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58302011, Management, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58184011, Motivation, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Jems from Johnson: A Guide to Successful Customer Relationship Management - Claude Johnson
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Claude Johnson:
Jems from Johnson: A Guide to Successful Customer Relationship Management - neues Buch

ISBN: 9780595422616

Effective Customer Relationship Management (CRM) begins with a customer''s first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. Jems from Johnson: A Guide to Successful Customer Relationship Management provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company''s success as your product and your sales staff. Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropriate to their purchases. Jems is a treasury of results-oriented CRM techniques geared to maximizing your profits while yielding you more---and more satisfied- customers. You''ll discover: * how target marketing of your product can save your company money * how to increase your customer base by determining your company''s target market * how to identify your ideal customer---and those you should avoid * how to populate your IT system with the best data and how to use it for the mutual benefit of your company and your customers You''ll also learn techniques for developing dynamic, multi-media communications that captivate and draw prospects, then nurture and retain them as customers. Let Jems from Johnson show you how to get CRM right---from the first hello. Claude Johnson, Books, Business and Finance, Marketing and Sales, Customer Service, Jems from Johnson: A Guide to Successful Customer Relationship Management Books>Business and Finance>Marketing and Sales>Customer Service

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Jems from Johnson: A Guide to Successful Customer Relationship Management - Claude Johnson
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(*)
Claude Johnson:
Jems from Johnson: A Guide to Successful Customer Relationship Management - Taschenbuch

ISBN: 0595422616

Taschenbuch, [EAN: 9780595422616], iUniverse, iUniverse, Book, [PU: iUniverse], iUniverse, Jems from Johnson Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. "Jems from Johnson: A Guide to Successful Customer Relationship Management" provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff. Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropr..., 58252011, Kundenservice, 58235011, Industriezweige & Berufe, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58302011, Management, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58184011, Motivation, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Jems from Johnson: A Guide to Successful Customer Relationship Management
Autor:

Johnson, Claude

Titel:

Jems from Johnson: A Guide to Successful Customer Relationship Management

ISBN-Nummer:

0595422616

Detailangaben zum Buch - Jems from Johnson: A Guide to Successful Customer Relationship Management


EAN (ISBN-13): 9780595422616
ISBN (ISBN-10): 0595422616
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: TO EXCEL/KALEIDOSCOPE SOF
240 Seiten
Gewicht: 0,358 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 11.02.2008 19:40:48
Buch zuletzt gefunden am 07.10.2015 10:33:16
ISBN/EAN: 0595422616

ISBN - alternative Schreibweisen:
0-595-42261-6, 978-0-595-42261-6

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