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Kleinster Preis: 0,94 €, größter Preis: 56,25 €, Mittelwert: 21,69 €
MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate) - Charles W. Lamb, Joe F. Hair, Carl McDaniel
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Charles W. Lamb, Joe F. Hair, Carl McDaniel:

MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate) - gebrauchtes Buch

ISBN: 0538468246

ID: 5785011

About This Edition From the Publisher Features An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from user focus groups and surveys, and from interviews with faculty and users. In the newest edition of MKTG, we added two chapters to build out concepts of which the faculty said they needed more. Despite adding the two chapters, MKTG maintains the shorter, comprehensive chapters that users have come to expect from MKTG. The updated design is more modern and presents content in a more engaging and accessible format. Now, with two new chapters, users can feel confident that MKTG fulfills their course coverage needs. "Chapter In Review" cards at the back of the user editions provide users a portable study tool containing all of the pertinent information for class preparation. A full suite of unique learning tools that appeal to different learning styles is available to users with the purchase of a new book. Quizzes, audio downloads, video podcasts, and more are only a click away. The instructor's supplements package includes a full resource manual, a test bank in Wordr, and PowerPointr slides with up-to-date examples. Further reference for this edition:

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Details zum Buch
Mktg 4 (with Marketing Coursemate with eBook Printed Access Card)
Autor:

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl

Titel:

Mktg 4 (with Marketing Coursemate with eBook Printed Access Card)

ISBN-Nummer:

0538468246

Created through a "student-tested, faculty-approved" review process with feedback from students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

Detailangaben zum Buch - Mktg 4 (with Marketing Coursemate with eBook Printed Access Card)


EAN (ISBN-13): 9780538468244
ISBN (ISBN-10): 0538468246
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: SOUTH WESTERN EDUC PUB
368 Seiten
Gewicht: 0,962 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 22.02.2007 03:24:15
Buch zuletzt gefunden am 24.08.2016 07:39:19
ISBN/EAN: 0538468246

ISBN - alternative Schreibweisen:
0-538-46824-6, 978-0-538-46824-4

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