. .
Deutsch
Deutschland
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Suchtools
Anmelden

Anmelden mit Facebook:

Registrieren
Passwort vergessen?


Such-Historie
Merkliste
Links zu eurobuch.com

Dieses Buch teilen auf…
..?
Buchtipps
Aktuelles
Tipp von eurobuch.com
FILTER
- 0 Ergebnisse
Kleinster Preis: 29.33 EUR, größter Preis: 42.32 EUR, Mittelwert: 38.22 EUR
Selling the Sea: An Inside Look at the Cruise Industry - Bob Dickinson#Andy Vladimir
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Bob Dickinson#Andy Vladimir:

Selling the Sea: An Inside Look at the Cruise Industry - neues Buch

2007, ISBN: 9780471749189

ID: 691658670

What´s the secret behind the success of the cruise industry? In Selling the Sea, Second Edition, Bob Dickinson-the marketing genius most directly responsible for making the business what it is today-examines all aspects of the modern cruise industry, where it started, how it got to where it is today, and where it´s headed. Dickinson and fellow industry insider Andy Vladimir go behind the scenes at major lines like Carnival, Royal Caribbean, and Princess, and smaller operations such as Sea Dream Yachts and MSC Lines. With detailed case studies on everything from the Queen Mary 2 to special air-sea partnerships, the authors provide a firsthand account of what makes a successful cruise line tick. They describe the revolutionary management, marketing, and sales techniques that have led to the cruise industry´s incredible growth over recent years. And they offer valuable insights into what travel agencies can do to increase cruise sales and profits. Fully revised and updated, this Second Edition features coverage of important new trends like the impact of technology and the Internet on cruising, and emerging niche markets including luxury-seekers and persons with disabilities. Also, the past decade has seen a flurry of shipbuilding and expansion of the business in general; this Second Edition offers a fresh look at how and where modern cruise ships are constructed, as well as new embarkation and debarkation points around the globe. Selling the Sea, Second Edition introduces the many women and men who work in the cruise industry, among them today´s senior executives, waiters, hotel managers, cabin stewards, social directors, food and beverage managers, and captains. In their own words, these often colorful characters tell you their stories and share their valuable insights and observations on what consumers want and what it takes to succeed in the leisure travel industry. Everyone who loves cruising will savor this entertaining, in-depth view of the business and wonder at the tremendous amount of thought, imagination, and hard work it takes to create a carefree vacation experience. Selling the Sea is also fascinating and instructive reading for anyone who hopes to succeed in the business as well as for travel agents, hoteliers, airlines, suppliers, provisioners, and others who service this exciting growth industry. Selling the Sea, Second Edition offers readers anoverview of the cruise line industry and step-by-step coverage of how to effectively market the cruising experience. This second edition features new coverage of how technology has impacted the industry, new niche markets in cruising (i.e., luxury amenities and persons with disabilities), and expanded coverage of ship building and design. Also included are completely updated interviews with captains, social directors, and food and beverage manager Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 18.05.2007, Wiley John + Sons, .200

Neues Buch Buch.ch
No. 14118111 Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Selling the Sea: An Inside Look at the Cruise Industry - Bob Dickinson#Andy Vladimir
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Bob Dickinson#Andy Vladimir:

Selling the Sea: An Inside Look at the Cruise Industry - neues Buch

ISBN: 9780471749189

ID: dc0afda98824c6dd5a84c92962037bc2

Selling the Sea, Second Edition offers readers anoverview of the cruise line industry and step-by-step coverage of how to effectively market the cruising experience. This second edition features new coverage of how technology has impacted the industry, new niche markets in cruising (i.e., luxury amenities and persons with disabilities), and expanded coverage of ship building and design. Also included are completely updated interviews with captains, social directors, and food and beverage manager What's the secret behind the success of the cruise industry? In Selling the Sea, Second Edition, Bob Dickinson-the marketing genius most directly responsible for making the business what it is today-examines all aspects of the modern cruise industry, where it started, how it got to where it is today, and where it's headed. Dickinson and fellow industry insider Andy Vladimir go behind the scenes at major lines like Carnival, Royal Caribbean, and Princess, and smaller operations such as Sea Dream Yachts and MSC Lines. With detailed case studies on everything from the Queen Mary 2 to special air-sea partnerships, the authors provide a firsthand account of what makes a successful cruise line tick. They describe the revolutionary management, marketing, and sales techniques that have led to the cruise industry's incredible growth over recent years. And they offer valuable insights into what travel agencies can do to increase cruise sales and profits. Fully revised and updated, this Second Edition features coverage of important new trends like the impact of technology and the Internet on cruising, and emerging niche markets including luxury-seekers and persons with disabilities. Also, the past decade has seen a flurry of shipbuilding and expansion of the business in general; this Second Edition offers a fresh look at how and where modern cruise ships are constructed, as well as new embarkation and debarkation points around the globe. Selling the Sea, Second Edition introduces the many women and men who work in the cruise industry, among them today's senior executives, waiters, hotel managers, cabin stewards, social directors, food and beverage managers, and captains. In their own words, these often colorful characters tell you their stories and share their valuable insights and observations on what consumers want and what it takes to succeed in the leisure travel industry. Everyone who loves cruising will savor this entertaining, in-depth view of the business and wonder at the tremendous amount of thought, imagination, and hard work it takes to create a carefree vacation experience. Selling the Sea is also fascinating and instructive reading for anyone who hopes to succeed in the business as well as for travel agents, hoteliers, airlines, suppliers, provisioners, and others who service this exciting growth industry. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-471-74918-9, John Wiley & Sons

Neues Buch Buch.de
Nr. 14118111 Versandkosten:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig in 1 - 2 Wochen, DE. (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Selling the Sea: An Inside Look at the Cruise Industry - Bob Dickinson#Andy Vladimir
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Bob Dickinson#Andy Vladimir:
Selling the Sea: An Inside Look at the Cruise Industry - neues Buch

ISBN: 9780471749189

ID: 42330319

What´s the secret behind the success of the cruise industry? In Selling the Sea, Second Edition, Bob Dickinson-the marketing genius most directly responsible for making the business what it is today-examines all aspects of the modern cruise industry, where it started, how it got to where it is today, and where it´s headed. Dickinson and fellow industry insider Andy Vladimir go behind the scenes at major lines like Carnival, Royal Caribbean, and Princess, and smaller operations such as Sea Dream Yachts and MSC Lines. With detailed case studies on everything from the Queen Mary 2 to special air-sea partnerships, the authors provide a firsthand account of what makes a successful cruise line tick. They describe the revolutionary management, marketing, and sales techniques that have led to the cruise industry´s incredible growth over recent years. And they offer valuable insights into what travel agencies can do to increase cruise sales and profits. Fully revised and updated, this Second Edition features coverage of important new trends like the impact of technology and the Internet on cruising, and emerging niche markets including luxury-seekers and persons with disabilities. Also, the past decade has seen a flurry of shipbuilding and expansion of the business in general; this Second Edition offers a fresh look at how and where modern cruise ships are constructed, as well as new embarkation and debarkation points around the globe. Selling the Sea, Second Edition introduces the many women and men who work in the cruise industry, among them today´s senior executives, waiters, hotel managers, cabin stewards, social directors, food and beverage managers, and captains. In their own words, these often colorful characters tell you their stories and share their valuable insights and observations on what consumers want and what it takes to succeed in the leisure travel industry. Everyone who loves cruising will savor this entertaining, in-depth view of the business and wonder at the tremendous amount of thought, imagination, and hard work it takes to create a carefree vacation experience. Selling the Sea is also fascinating and instructive reading for anyone who hopes to succeed in the business as well as for travel agents, hoteliers, airlines, suppliers, provisioners, and others who service this exciting growth industry. Selling the Sea, Second Edition offers readers anoverview of the cruise line industry and step-by-step coverage of how to effectively market the cruising experience. This second edition features new coverage of how technology has impacted the industry, new niche markets in cruising (i.e., luxury amenities and persons with disabilities), and expanded coverage of ship building and design. Also included are completely updated interviews with captains, social directors, and food and beverage manager Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Wiley John + Sons

Neues Buch Thalia.de
No. 14118111 Versandkosten:, Versandfertig in 1 - 2 Wochen, DE (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Selling the Sea: An Inside Look at the Cruise Industry - Dickinson, Bob Vladimir, Andy
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Dickinson, Bob Vladimir, Andy:
Selling the Sea: An Inside Look at the Cruise Industry - Taschenbuch

ISBN: 9780471749189

[ED: Taschenbuch], [PU: JOHN WILEY & SONS INC / John Wiley & Sons], What's the secret behind the success of the cruise industry? In Selling the Sea, Second Edition, Bob Dickinson-the marketing genius most directly responsible for making the business what it is today-examines all aspects of the modern cruise industry, where it started, how it got to where it is today, and where it's headed. Dickinson and fellow industry insider Andy Vladimir go behind the scenes at major lines like Carnival, Royal Caribbean, and Princess, and smaller operations such as Sea Dream Yachts and MSC Lines. With detailed case studies on everything from the Queen Mary 2 to special air-sea partnerships, the authors provide a firsthand account of what makes a successful cruise line tick. They describe the revolutionary management, marketing, and sales techniques that have led to the cruise industry's incredible growth over recent years. And they offer valuable insights into what travel agencies can do to increase cruise sales and profits. Fully revised and updated, this Second Edition features coverage of important new trends like the impact of technology and the Internet on cruising, and emerging niche markets including luxury-seekers and persons with disabilities. Also, the past decade has seen a flurry of shipbuilding and expansion of the business in general this Second Edition offers a fresh look at how and where modern cruise ships are constructed, as well as new embarkation and debarkation points around the globe. Selling the Sea, Second Edition introduces the many women and men who work in the cruise industry, among them today's senior executives, waiters, hotel managers, cabin stewards, social directors, food and beverage managers, and captains. In their own words, these often colorful characters tell you their stories and share their valuable insights and observations on what consumers want and what it takes to succeed in the leisure travel industry. Everyone who loves cruising will savor this entertaining, in-depth view of the business and wonder at the tremendous amount of thought, imagination, and hard work it takes to create a carefree vacation experience. Selling the Sea is also fascinating and instructive reading for anyone who hopes to succeed in the business as well as for travel agents, hoteliers, airlines, suppliers, provisioners, and others who service this exciting growth industry. 352 p. - 229 x 155 mm Versandfertig in über 4 Wochen, Neuware, gewerbliches Angebot

Neues Buch Booklooker.de
buecher.de GmbH & Co. KG
Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Selling the Sea - Dickinson, Bob; Vladimir, Andy
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Dickinson, Bob; Vladimir, Andy:
Selling the Sea - neues Buch

ISBN: 9780471749189

ID: 302249

What's the secret behind the success of the cruise industry? In Selling the Sea, Second Edition, Bob Dickinsonthe marketing genius most directly responsible for making the business what it is todayexamines all aspects of the modern cruise industry, where it started, how it got to where it is today, and where it's headed. Dickinson and fellow industry insider Andy Vladimir go behind the scenes at major lines like Carnival, Royal Caribbean, and Princess, and smaller operations such as Sea Dream Yachts and MSC Lines. With detailed case studies on everything from the Queen Mary 2 to special air-sea partnerships, the authors provide a firsthand account of what makes a successful cruise line tick. They describe the revolutionary management, marketing, and sales techniques that have led to the cruise industry's incredible growth over recent years. And they offer valuable insights into what travel agencies can do to increase cruise sales and profits. Fully revised and updated, this Second Edition features coverage of important new trends like the impact of technology and the Internet on cruising, and emerging niche markets including luxury-seekers and persons with disabilities. Also, the past decade has seen a flurry of shipbuilding and expansion of the business in general; this Second Edition offers a fresh look at how and where modern cruise ships are constructed, as well as new embarkation and debarkation points around the globe. Selling the Sea, Second Edition introduces the many women and men who work in the cruise industry, among them today's senior executives, waiters, hotel managers, cabin stewards, social directors, food and beverage managers, and captains. In their own words, these often colorful characters tell you their stories and share their valuable insights and observations on what consumers want and what it takes to succeed in the leisure travel industry. Everyone who loves cruising will savor this entertaining, in-depth view of the business and wonder at the tremendous amount of thought, imagination, and hard work it takes to create a carefree vacation experience. Selling the Sea is also fascinating and instructive reading for anyone who hopes to succeed in the business as well as for travel agents, hoteliers, airlines, suppliers, provisioners, and others who service this exciting growth industry. Business Business eBook, Wiley

Neues Buch Ebooks.com
Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

< zum Suchergebnis...
Details zum Buch
Selling the Sea: An Inside Look at the Cruise Industry
Autor:

Dickinson, Bob; Vladimir, Andy

Titel:

Selling the Sea: An Inside Look at the Cruise Industry

ISBN-Nummer:

0471749184

What's the secret behind the success of the cruise industry? In Selling the Sea, Second Edition, Bob Dickinson-the marketing genius most directly responsible for making the business what it is today-examines all aspects of the modern cruise industry, where it started, how it got to where it is today, and where it's headed. Dickinson and fellow industry insider Andy Vladimir go behind the scenes at major lines like Carnival, Royal Caribbean, and Princess, and smaller operations such as Sea Dream Yachts and MSC Lines. With detailed case studies on everything from the Queen Mary 2 to special air-sea partnerships, the authors provide a firsthand account of what makes a successful cruise line tick. They describe the revolutionary management, marketing, and sales techniques that have led to the cruise industry's incredible growth over recent years. And they offer valuable insights into what travel agencies can do to increase cruise sales and profits. Fully revised and updated, this Second Edition features coverage of important new trends like the impact of technology and the Internet on cruising, and emerging niche markets including luxury-seekers and persons with disabilities. Also, the past decade has seen a flurry of shipbuilding and expansion of the business in general; this Second Edition offers a fresh look at how and where modern cruise ships are constructed, as well as new embarkation and debarkation points around the globe. Selling the Sea, Second Edition introduces the many women and men who work in the cruise industry, among them today's senior executives, waiters, hotel managers, cabin stewards, social directors, food and beverage managers, and captains. In their own words, these often colorful characters tell you their stories and share their valuable insights and observations on what consumers want and what it takes to succeed in the leisure travel industry. Everyone who loves cruising will savor this entertaining, in-depth view of the business and wonder at the tremendous amount of thought, imagination, and hard work it takes to create a carefree vacation experience. Selling the Sea is also fascinating and instructive reading for anyone who hopes to succeed in the business as well as for travel agents, hoteliers, airlines, suppliers, provisioners, and others who service this exciting growth industry.

Detailangaben zum Buch - Selling the Sea: An Inside Look at the Cruise Industry


EAN (ISBN-13): 9780471749189
ISBN (ISBN-10): 0471749184
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: John Wiley & Sons
340 Seiten
Gewicht: 0,508 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 03.06.2007 14:35:17
Buch zuletzt gefunden am 25.11.2016 10:07:53
ISBN/EAN: 0471749184

ISBN - alternative Schreibweisen:
0-471-74918-4, 978-0-471-74918-9

< zum Suchergebnis...
< zum Archiv...
Benachbarte Bücher