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Marketing Your Services: A Step-by-step Guide for Small Businesses and Professionals - Anthony O. Putman
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Anthony O. Putman:

Marketing Your Services: A Step-by-step Guide for Small Businesses and Professionals - gebunden oder broschiert

ISBN: 0471509485

[SR: 517724], Hardcover, [EAN: 9780471509486], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], John Wiley & Sons, Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company, 659886, Biographies & Histories, 659896, Biographies & Memoirs, 659900, Business & Economic History, 659898, Company Histories, 659978, Finance and Stock Market History, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 660018, Sales & Marketing, 268144, Small Business & Entrepreneurship, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals - Putman, Anthony O.
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Marketing Your Services A Step-by-Step Guide for Small Businesses and Professionals 1st Edition Author :Anthony O. Putman 9780471509486 0471509485, [PU: Wiley]

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Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals
Autor:

Putnam, Anthony O.; Putman, Anthony O.; Putman

Titel:

Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals

ISBN-Nummer:

0471509485

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, " I don’ t know what to do." Now, here’ s a book that shows you, step by step, how to market your services— painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right marketHow to differentiate you business from other similar businessesHow to price and package your servicesHow to turn qualified prospects into customers and build long-term relationships with clients" This is the best book I have seen about Marketing— making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." — Chip R. Bell Author, Service Wisdom " Simply put, this is the most useful book on marketing for service firm know of. It is also the best written. Read it." — Clay Carr Author, Front-Line Customer Service " An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." — Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Detailangaben zum Buch - Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals


EAN (ISBN-13): 9780471509486
ISBN (ISBN-10): 0471509485
Gebundene Ausgabe
Erscheinungsjahr: 1990
Herausgeber: John Wiley & Sons
256 Seiten
Gewicht: 0,544 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 10.02.2007 14:30:43
Buch zuletzt gefunden am 22.02.2016 20:08:49
ISBN/EAN: 0471509485

ISBN - alternative Schreibweisen:
0-471-50948-5, 978-0-471-50948-6

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