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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
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ISBN: 9780470651704

ID: 9780470651704

Social media has upended the way the world communicates. No longer just the focus of marketing departments, the conversations taking place online have the power to drive innovation, perceptions, and sales in every industry. From research and development to human resources, from the trenches all the way up to the top brass, social media has transformed how businesses communicate, operate, organize, and create value. Everywhere explains how to put your digital strategy at the Social media has upended the way the world communicates. No longer just the focus of marketing departments, the conversations taking place online have the power to drive innovation, perceptions, and sales in every industry. From research and development to human resources, from the trenches all the way up to the top brass, social media has transformed how businesses communicate, operate, organize, and create value. Everywhere explains how to put your digital strategy at the center of your organization. Social media taps into the collective intelligence of people who are already actively engaged with your company. It sounds an early alarm on trends, issues with your products, and ideas for improvements. Social media allows you to engage honestly and openly with stakeholders in a way that your competitors aren't.Internally, social media tools can foster conversations among employees, enhance strategy execution, and turn silo thinkers into bridge thinkers. Product development can take dramatic leaps through the use of proactive and vocal consumers, cross-functional collaboration, innovation brokers, and partnerships. Information that used to take a year to gather can now be sourced and fed into strategy almost instantaneously. Everywhere gives you the information you need to: Determine who your most valuable constituencies are, find them on the Web, and monitor them without invading their sense of privacy Understand how the social web has changed the consumer purchase journey Decide who should represent your company online and what type of internal infrastructure is needed to maximize the value of these external communities Look at reporting structures, company policies, and procedures to determine what helps and what hinders collaboration internally and externally Discover social tools that can improve communication between employees Learn how social media Books, Business & Economics~~E-Commerce~~General (see also COMPUTERS~~Electronic Commerce), Everywhere~~Larry-Weber, , , , , , , , , , Wiley

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Everywhere - John Wiley and Sons Ltd
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Everywhere - neues Buch

2011, ISBN: 9780470651704

ID: 10287728

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive. Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. * Develop a comprehensive digital strategy for your organization * Put your online business strategy at the center of your customer's experience, and at the heart of everything you do * Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise. Books, Business, Finance and Law~~Business and Management~~Business Strategy, Everywhere~~Book~~9780470651704~~Larry Weber, , Everywhere, Larry Weber, 9780470651704, John Wiley and Sons Ltd, 04/05/2011, , , , John Wiley and Sons Ltd

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ISBN: 9780470651704

ID: 2f9e5c4a3ff51139a430bdce60f6e2da

Put digital business strategy at the center of your businessWelcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.Everywhere explains how to put your digital strategy at the center of how your organization communicates, o Put digital business strategy at the center of your businessWelcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.* Develop a comprehensive digital strategy for your organization* Put your online business strategy at the center of your customer's experience, and at the heart of everything you do* Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategiesThe Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise., [PU: Wiley]

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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era - Weber, Larry
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Weber, Larry:
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era - gebrauchtes Buch

ISBN: 9780470651704

ID: 10969611

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. "Everywhere" explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions "Everywhere" in your business, and make digital business strategy the heart of your thriving enterprise. Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Weber, Larry, John Wiley & Sons

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Details zum Buch
Everywhere
Autor:

Weber, Larry

Titel:

Everywhere

ISBN-Nummer:

0470651709

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. * Develop a comprehensive digital strategy for your organization * Put your online business strategy at the center of your customer's experience, and at the heart of everything you do * Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Detailangaben zum Buch - Everywhere


EAN (ISBN-13): 9780470651704
ISBN (ISBN-10): 0470651709
Gebundene Ausgabe
Erscheinungsjahr: 2011
Herausgeber: Wiley John + Sons
260 Seiten
Gewicht: 0,461 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 10.02.2011 16:01:33
Buch zuletzt gefunden am 26.10.2016 15:26:48
ISBN/EAN: 0470651709

ISBN - alternative Schreibweisen:
0-470-65170-9, 978-0-470-65170-4

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