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Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) - Michael Masterson, MaryEllen Tribby
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Michael Masterson, MaryEllen Tribby:

Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) - Taschenbuch

ISBN: 0470538805

[SR: 632033], Paperback, [EAN: 9780470538807], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], John Wiley & Sons, An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.* Discusses how to create successful marketing campaigns by using a mix of different marketing channels* Offers some smart ways to track customer buying habits with a database that covers all marketing channels* Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Changing The Channel - John Wiley and Sons Ltd
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Changing The Channel - neues Buch

2010, ISBN: 9780470538807

ID: 5983813

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll. An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail*Discusses how to create successful marketing campaigns by using a mix of different marketing channels* Offers some smart ways to track customer buying habits with a database that covers all marketing channels* Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Changing The Channel~~Book~~9780470538807~~Michael Masterson, Maryellen Tribby, , Changing The Channel, Michael Masterson, 9780470538807, John Wiley and Sons Ltd, 03/19/2010, , , , John Wiley and Sons Ltd

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Changing the Channel - Masterson, Michael; Tribby, MaryEllen
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An all-encompassing guide to making the most from multi-channelmarketing Written in a straightforward and accessible style, Changingthe Channel offers you a detailed look at twelve of today'smost important marketing channels-explaining how each one worksindividually as well as in conjunction with each other, leveragingthe power of your message for explosive profits. Page by page, you'll become familiar with a variety ofapproaches, including direct online marketing, social media, publicrelations, radio and television advertising, direct space ads,event marketing, telesales, telemarketing, joint ventures,affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by usinga mix of different marketing channels Offers some smart ways to track customer buying habits with adatabase that covers all marketing channels Helps you learn how to develop profitable relationships withyour customers through frequent contact and by providing freequality content-not just sales pitches With this book as your guide, you'll quickly discover howmarketing across multiple channels can help develop qualitycustomer relationships and improve the bottom line of yourbusiness. Business Business eBook, Wiley

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) Author :MaryEllen Tribby Michael Masterson 9780470538807 0470538805, [PU: Wiley]

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business
Autor:

Masterson, Michael; Tribby, MaryEllen

Titel:

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

ISBN-Nummer:

0470538805

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. * Discusses how to create successful marketing campaigns by using a mix of different marketing channels * Offers some smart ways to track customer buying habits with a database that covers all marketing channels * Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

Detailangaben zum Buch - Changing the Channel: 12 Easy Ways to Make Millions for Your Business


EAN (ISBN-13): 9780470538807
ISBN (ISBN-10): 0470538805
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: John Wiley & Sons
304 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 10.02.2010 18:55:43
Buch zuletzt gefunden am 24.10.2016 12:35:14
ISBN/EAN: 0470538805

ISBN - alternative Schreibweisen:
0-470-53880-5, 978-0-470-53880-7

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