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Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
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ISBN: 9780470527726

ID: 9780470527726

What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go?The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go?The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your customers and prospects, you'll be immensely successful." In Shiny Objects Marketing, LaBonte shows you how to turn your products and services into your customers' irresistible shiny objects. LaBonte explains exactly what makes a shiny object-it grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. He identifies the obstacles inside and outside of a company that get in the way of a shiny object and provides strategies to make your shiny object stand out among the many others already out there. Using simple models, case studies and examples, as well as interviews with marketers, he explains how to put these concepts to work in the real world, analyzing in detail actual marketing programs that were successful because they used these principles?s well as programs that flopped because they ignored them. And he provides the tools'such as the Shiny Object Quadrants and the Five Shiny Object Facets-to apply these successful techniques to any product or service. While other marketing concepts use meaningless buzzwords, worn out clich's, and impossible-to-replicate programs, Shiny Objects Marketing is simple, relatable, and real-regardless of your marketing experience or budget. Properly applied, the principles explained in Shiny Objects Marketing can change the way you market your brand, product, or serviceforever. EBooks, Books~~Business & Economics~~Marketing~~General, Shiny-Objects-Marketing~~David-LaBonte, , , , , , , , , , Wiley

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Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."-Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."-Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."-Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."-Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."-Marc Anthony, President, Black Dot Wireless"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."-Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management Sales & Selling, Marketing & Sales, Shiny Objects Marketing~~ David A. LaBonte~~Sales & Selling~~Marketing & Sales~~9780470527726, en, Shiny Objects Marketing, David A. LaBonte, 9780470527726, Wiley, 04/03/2009, , , , Wiley, 04/03/2009

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Shiny Objects Marketing - Wiley
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2009

ISBN: 9780470527726

ID: 10119594

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." Catherine Monson, President, PIP Printing "Based on. Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." Catherine Monson, President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same." Marc Anthony, President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service." Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management eBooks, , Shiny Objects Marketing~~EBook~~9780470527726~~David A. Labonte, , Shiny Objects Marketing, David A. Labonte, 9780470527726, Wiley, 04/03/2009, , , , Wiley

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"Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelopment, Global Cash Card"Shiny Objects Marketing is a very simple andeasy-to-understand approach to attracting customers."-Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures onthis planet have in common-attraction to shiny objects-LaBonte laysout a commonsense approach that can turn any product or serviceinto a massive success. Once a person understands the power andinfluence of shiny objects, their marketing will never be thesame."-Marc Anthony, President, Black Dot Wireless"In this world of mind-numbing marketing theories, ShinyObjects Marketing stands out as something truly refreshing. Itmakes absolute sense and actually works for any product orservice."-Donald Disbro, Vice President, New BusinessDevelopment and Marketing, Professional Community Management E-Book, [PU: Wiley]

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2009, ISBN: 9780470527726

ID: 25467616

Using Simple Human Instincts to Make Your Brand Irresistible, [ED: 1], 1., Auflage, eBook Download (EPUB,PDF), eBooks, [PU: John Wiley & Sons]

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Shiny Objects Marketing
Autor:

LaBonte, David 160;A.

Titel:

Shiny Objects Marketing

ISBN-Nummer:

0470527722

Detailangaben zum Buch - Shiny Objects Marketing


EAN (ISBN-13): 9780470527726
ISBN (ISBN-10): 0470527722
Erscheinungsjahr: 2009
Herausgeber: Wiley, J
224 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 11.03.2012 12:43:03
Buch zuletzt gefunden am 15.01.2016 03:06:19
ISBN/EAN: 0470527722

ISBN - alternative Schreibweisen:
0-470-52772-2, 978-0-470-52772-6

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