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Brandraising - Durham, Sarah
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Praise for Brandraising " Brandraising is a timely, critically important contribution for all nonprofits. With its sage, step-by step guidance, this book should be a dog-eared resource for perceptive chief executives in the sector." Mark Lipton , consultant on nonprofit board strategy and professor of management, Milano: The New School for Management and Urban Policy "If you lead a nonprofit organization and you want to be successful, you better read this bookright now!" Brian Reich , coauthor, Media Rules: Mastering Today's Technology to Connect with and Keep Your Audience " Brandraising is a must-read for any organization operating in the noisy and crowded nonprofit arena today. Finally, in one volume we can find the structure and the techniques any institution can use to place itself above the din." Nancy Schwartz Sternoff , director, Dobkin Family Foundation " Brandraising 's hip yet down-to-earth tone is a perfect reflection of Sarah herself, as is its finely balanced respect for traditional strategies with a serious, forward-looking nod to new technologies." Margaret Battistelli , editor-in-chief, Fundraising Success "In today's highly competitive nonprofit sector, creating an effective brand is essential. Brandraising tells you how to do it right!" Cheryl A. Clarke , consultant and author of Storytelling for Grantseekers and Grant Proposal Makeover Business Business eBook, Wiley

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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications - Sarah Durham
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[SR: 231946], Hardcover, [EAN: 9780470527535], Jossey-Bass, Jossey-Bass, Book, [PU: Jossey-Bass], Jossey-Bass, In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising., 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2649, Nonprofit Organizations & Charities, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Brandraising - John Wiley and Sons Ltd
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2010

ISBN: 9780470527535

ID: 5983677

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising. Books, Business, Finance and Law~~Business and Management~~Ownership & Organization of Enterprises, Brandraising~~Book~~9780470527535~~Sarah Durham, , Brandraising, Sarah Durham, 9780470527535, John Wiley and Sons Ltd, 01/19/2010, , , , John Wiley and Sons Ltd

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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications - Sarah Durham
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Sarah Durham:
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications - gebunden oder broschiert

ISBN: 0470527536

ID: 0470527536

[SR: 231946], Hardcover, [EAN: 9780470527535], Jossey-Bass, Jossey-Bass, Book, [PU: Jossey-Bass], Jossey-Bass, In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising., 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2649, Nonprofit Organizations & Charities, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising. business and finance,business and investing,industries and professions,marketing,marketing and sales,nonprofit organizations and charities,textbooks Marketing & Sales, Jossey-Bass

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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
Autor:

Durham, Sarah

Titel:

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

ISBN-Nummer:

0470527536

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. "Brandraising" outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Detailangaben zum Buch - Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications


EAN (ISBN-13): 9780470527535
ISBN (ISBN-10): 0470527536
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: JOSSEY BASS
190 Seiten
Gewicht: 0,363 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 11.11.2009 19:47:02
Buch zuletzt gefunden am 10.08.2016 13:06:12
ISBN/EAN: 0470527536

ISBN - alternative Schreibweisen:
0-470-52753-6, 978-0-470-52753-5

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