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Tactical Transparency - John C. Havens, Lynne D. Johnson, Shel Holtz
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ID: 100659780470460191

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a tra While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here. Decision Making & Problem Solving, Management & Leadership, Tactical Transparency~~ John C. Havens, Lynne D. Johnson, Shel Holtz~~Decision Making & Problem Solving~~Management & Leadership~~9780470460191, en, Tactical Transparency, John C. Havens, Lynne D. Johnson, Shel Holtz, 9780470460191, Jossey-Bass, 11/17/2008, , , , Jossey-Bass, 11/17/2008

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2008, ISBN: 9780470460191

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While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqueplan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that haveachieved measurable success in this arena, authors Shel Holtz andJohn C. While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqueplan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that haveachieved measurable success in this arena, authors Shel Holtz andJohn C. Havens provide step-by-step details on how executives andprofessional communicators can create a transparency strategy thatwill keep their organization competitive in the twenty-firstcentury. The authors show how organizations can evaluate theirreadiness for transparency, what they need to do to get ready, andhow to effectively communicate their transparency strategy to theircustomers and employees. They also identify aspects of blog/newmedia "netiquette" an important but often misunderstood part ofengaging in transparency. Your purchase of Tactical Transparency Includes a OneYear Subscription to Fast Company ($10 value). View therefund/promotion details here. eBooks, , Tactical Transparency~~EBook~~9780470460191~~Shel Holtz, John C. Havens, Lynne D. Johnson, , Tactical Transparency, Shel Holtz, 9780470460191, Wiley, 11/17/2008, , , , Wiley

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While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqueplan to bring greater authenticity to your company and your brands.Drawn largely from interviews with leaders in companies that haveachieved measurable success in this arena, authors Shel Holtz andJohn C. Havens provide step-by-step details on how executives andprofessional communicators can create a transparency strategy thatwill keep their organization competitive in the twenty-firstcentury. The authors show how organizations can evaluate theirreadiness for transparency, what they need to do to get ready, andhow to effectively communicate their transparency strategy to theircustomers and employees. They also identify aspects of blog/newmedia "netiquette" an important but often misunderstood part ofengaging in transparency.Your purchase of Tactical Transparency Includes a OneYear Subscription to Fast Company ($10 value). View therefund/promotion details here. E-Book, [PU: Wiley]

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Tactical Transparency - Shel Holtz; John C. Havens
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2008, ISBN: 9780470460191

ID: 26063807

How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, [ED: 1], 1., Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]

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Shel Holtz; John C. Havens:
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2008, ISBN: 9780470460191

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How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, [ED: 1], Auflage, eBook Download (EPUB), eBooks, [PU: Jossey-Bass]

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Details zum Buch
Tactical Transparency
Autor:

Holtz, Shel;Havens, John C.

Titel:

Tactical Transparency

ISBN-Nummer:

0470460199

Detailangaben zum Buch - Tactical Transparency


EAN (ISBN-13): 9780470460191
ISBN (ISBN-10): 0470460199
Erscheinungsjahr: 2008
Herausgeber: Wiley, J
320 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 01.01.2010 09:07:50
Buch zuletzt gefunden am 19.10.2016 08:44:43
ISBN/EAN: 0470460199

ISBN - alternative Schreibweisen:
0-470-46019-9, 978-0-470-46019-1

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