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Advertising by Design: Generating and Designing Creative Ideas Across Media - Robin Landa
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Robin Landa:

Advertising by Design: Generating and Designing Creative Ideas Across Media - Taschenbuch

ISBN: 0470362685

[SR: 229101], Paperback, [EAN: 9780470362686], Wiley, Wiley, Book, [PU: Wiley], Wiley, Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon, 1842, Advertising, 1841, Commercial, 1829, Graphic Design, 1, Arts & Photography, 1000, Subjects, 283155, Books, 1863, Techniques, 1865, Use of Color, 1866, Use of Ornament, 1829, Graphic Design, 1, Arts & Photography, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 465600, New, Used & Rental Textbooks, 468220, Business & Finance, 468226, Communication & Journalism, 468204, Computer Science, 468224, Education, 468212, Engineering, 468206, Humanities, 468222, Law, 468228, Medicine & Health Sciences, 684283011, Reference, 468216, Science & Mathematics, 468214, Social Sciences, 684300011, Test Prep & Study Guides, 2349030011, Specialty Boutique, 283155, Books

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Robin Landa:

Advertising by Design: Generating and Designing Creative Ideas Across Media - Taschenbuch

2010, ISBN: 0470362685

[SR: 2013778], Paperback, [EAN: 9780470362686], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 2010-10-27, John Wiley & Sons, Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon, 4135911, Graphic Design, 4135891, Design Studies, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 267436, Graphic Arts, 267442, Advertising, 267439, Graffiti, 267440, Graphic Design, 267446, Illustration, 271720, Postcards, 267447, Posters, 267418, Typography, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Advertising by Design: Generating and Designing Creative Ideas Across Media - Taschenbuch

2010

ISBN: 0470362685

[SR: 427879], Paperback, [EAN: 9780470362686], Wiley, Wiley, Book, [PU: Wiley], Wiley, Paperback Pages Number: 288 Language: English. In Publisher: Wiley; 2 (October 12. 2010). Dont miss the the new updated edition of the the complete guide to the creative processes behind successful advertising design.The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising. the book includes a number of features that make it an effective tool for instructors. students. or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for ands. organizations. and causes that encompasses and-building through engagement. community building. added value. and entertainment.Fully supplemented with interviews from esteemed creative directors. along with real-world examples. Advertising by Des..., 934758, Commercial, 934746, Graphic Design, 336930011, Design & Decorative Arts, 933484, Arts & Photography, 927726, Subjects, 916520, Books, 935814, Advertising, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952330, Advertising, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305441, Business & Finance, 15305451, Accounting, 690344011, Banking, 15305521, Business Communication, 690345011, Business Development, 15305531, Business Ethics, 690352011, Business Law, 15305551, Economics, 690346011, Enterpeneurship, 15305601, Finance, 15305641, Human Resources, 690347011, International Business, 690348011, Investments & Securities, 690349011, Management, 15305671, Marketing, 690350011, Real Estate, 690351011, Sales, 15115321, Textbooks, 927726, Subjects, 916520, Books

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ISBN: 9780470362686

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Dont miss the new updated edition of the complete guide to the creative processes behind successful advertising design.The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.While the blank piece of paper is exciting, it can, [PU: Wiley]

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Paperback, [PU: John Wiley and Sons Ltd], Specifically geared toward designers and design students, this book provides a detailed, illustrated, behind-the-scenes view of the development process behind great advertising. * Topics covered include everything from advertising ethics and the history of the profession to design composition and copywriting., Industrial / Commercial Art & Design

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Advertising by Design
Autor:

Landa, Robin

Titel:

Advertising by Design

ISBN-Nummer:

0470362685

Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

Detailangaben zum Buch - Advertising by Design


EAN (ISBN-13): 9780470362686
ISBN (ISBN-10): 0470362685
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Wiley John + Sons
271 Seiten
Gewicht: 0,955 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.11.2009 08:25:59
Buch zuletzt gefunden am 17.10.2016 01:02:18
ISBN/EAN: 0470362685

ISBN - alternative Schreibweisen:
0-470-36268-5, 978-0-470-36268-6

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