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Marketing for Engineers, Scientists and Technologists
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Marketing for Engineers, Scientists and Technologists - gebrauchtes Buch

ISBN: 9780470057094

ID: 5e364b948b7de6da06b6b05904d1b368

Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services.Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier UniversityIn working with a range of professiona Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services.Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier UniversityIn working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership.Deirdre Makepeace, Senior Examiner, CIMTo succeed, products and services must satisfy customers' needs and wants. Engineers, scientists and technologists need to understand these to develop and deliver better products. This book presents the range of marketing sectors including consumer products, services, international and business to business. Current issues in the marketing environment such as green and social marketing are discussed. Full cover is given to the implementation powerhouse of marketing and the service extended marketing mix. Management skills are needed to implement marketing plans, such as leadership, negotiation and consultancy and these topics are covered in section three. Section four brings all the elements together into three key areas, new product development, market driven quality and marketing plans.Written by a technologist for technologists this book is essential reading for engineers, scientists and technologists taking a module of business studies or marketing at all levels. It also provides a good foundation of marketing strategy for MBA students with a technical or science first degree., [PU: Wiley]

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Marketing for Engineers, Scientists and Technologists - Curtis
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Marketing for Engineers, Scientists and Technologists - Taschenbuch

ISBN: 9780470057094

ID: INF3003060924

Marketing For Engineers, Scientists and Technologists has been written using the author s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management). Marketing for Engineers, Scientists and Technologists: Marketing For Engineers, Scientists and Technologists has been written using the author s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management). Business / Economics / Finance BUSINESS & ECONOMICS / Marketing / General, John Wiley & Sons

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Marketing for Engineers, Scientists and Technologists - Tony Curtis
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Marketing for Engineers, Scientists and Technologists - neues Buch

ISBN: 9780470057094

ID: 978047005709

Marketing For Engineers, Scientists and Technologists has been written using the author’s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management). Tony Curtis, Books, Business and Finance, Marketing and Sales, Marketing for Engineers, Scientists and Technologists Books>Business and Finance>Marketing and Sales, Wiley

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Marketing For Engineers, Scientists And Technologists
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Marketing For Engineers, Scientists And Technologists - neues Buch

ISBN: 9780470057094

ID: 5978387

Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management). Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Marketing For Engineers, Scientists And Technologists~~Book~~9780470057094~~Tony Curtis, , , , , , , , , ,, [PU: Wiley]

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Marketing for Engineers, Scientists and Technologists - Tony Curtis
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Tony Curtis:
Marketing for Engineers, Scientists and Technologists - Taschenbuch

ISBN: 9780470057094

Paperback, [PU: John Wiley and Sons Ltd], Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services., Sales & Marketing

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Details zum Buch
Marketing for Engineers, Scientists and Technologists
Autor:

Curtis, Tony

Titel:

Marketing for Engineers, Scientists and Technologists

ISBN-Nummer:

0470057092

Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers' needs and wants. Engineers, scientists and technologists need to understand these to develop and deliver better products. This book presents the range of marketing sectors including consumer products, services, international and business to business. Current issues in the marketing environment such as green and social marketing are discussed. Full cover is given to the implementation powerhouse of marketing and the service extended marketing mix. Management skills are needed to implement marketing plans, such as leadership, negotiation and consultancy and these topics are covered in section three. Section four brings all the elements together into three key areas, new product development, market driven quality and marketing plans. Written by a technologist for technologists this book is essential reading for engineers, scientists and technologists taking a module of business studies or marketing at all levels. It also provides a good foundation of marketing strategy for MBA students with a technical or science first degree.

Detailangaben zum Buch - Marketing for Engineers, Scientists and Technologists


EAN (ISBN-13): 9780470057094
ISBN (ISBN-10): 0470057092
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: Wiley John + Sons
368 Seiten
Gewicht: 0,685 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 15.05.2008 16:08:52
Buch zuletzt gefunden am 21.10.2016 01:35:28
ISBN/EAN: 0470057092

ISBN - alternative Schreibweisen:
0-470-05709-2, 978-0-470-05709-4

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