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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Steven Jackson / David Andrews
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Steven Jackson / David Andrews:

Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Taschenbuch

ISBN: 9780415339926

[ED: Taschenbuch], [PU: ROUTLEDGE CHAPMAN HALL], Table of contents: 1. Introduction: The Contemporary Landscape of Sport Advertising 2. Model Behavior?: Sporting Feminism and Consumer Culture 3. 'Knowing' the Hero: The Female Athlete and Myth at Work in Nike Advertising 4. Women's sport in postmodern America: Body politics and the corporo-empowerment of "Everyday Athletes" 5. Enligtened racism and celebrity feminism in contemporary sports advertisements 6. Race, Representation, and the Promotional Culture of the NBA: Canadian Case" 7. Sport, sexuality and representation in advertising: Political Economy of the Pink Dollar 8. Fitting Images: Advertising, Sport and Disability 9. Close Encounters of Another Kind: Nationalism, Media Representations and Advertising in New Zealand Rugby 10. Global Gaming: Cultural Toyotism, Transnational Corporatism & Sport 11. I'm Afraid of Americans: Globalisation, Advertising and Cultural Resistance 12. Cursed or Carefree?: A Historical View of Menstrual Product Advertisements and Feminine Physical Activity 13. That's Me in the Mirror: Fitness and the Marketing of the Self 14. Staging identity through consumption: Exploring the social uses of sporting goods Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport. A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods. 288 pages - 234 x 156 mm Versandfertig in über 4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Steven Jackson / David Andrews
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Steven Jackson / David Andrews:

Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Taschenbuch

ISBN: 9780415339926

[ED: Taschenbuch], [PU: ROUTLEDGE CHAPMAN HALL], Table of contents:1. Introduction: The Contemporary Landscape of Sport Advertising 2. Model Behavior?: Sporting Feminism and Consumer Culture 3. 'Knowing' the Hero: The Female Athlete and Myth at Work in Nike Advertising 4. Women's sport in postmodern America: Body politics and the corporo-empowerment of "Everyday Athletes" 5. Enligtened racism and celebrity feminism in contemporary sports advertisements 6. Race, Representation, and the Promotional Culture of the NBA: Canadian Case" 7. Sport, sexuality and representation in advertising: Political Economy of the Pink Dollar 8. Fitting Images: Advertising, Sport and Disability 9. Close Encounters of Another Kind: Nationalism, Media Representations and Advertising in New Zealand Rugby 10. Global Gaming: Cultural Toyotism, Transnational Corporatism & Sport 11. I'm Afraid of Americans: Globalisation, Advertising and Cultural Resistance 12. Cursed or Carefree?: A Historical View of Menstrual Product Advertisements and Feminine Physical Activity 13. That's Me in the Mirror: Fitness and the Marketing of the Self 14. Staging identity through consumption: Exploring the social uses of sporting goodsDespite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods.288 pages - 234 x 156 mmVersandfertig in über 4 Wochen, [SC: 0.00]

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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Steven J. Andrews, David L. Jackson
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Steven J. Andrews, David L. Jackson:
Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - neues Buch

ISBN: 9780415339926

ID: 198145234

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport. Identities, Commodities and the Politics of Representation Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Sports, Culture and Advertising - Steven J. Jackson; David L. Andrews
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Steven J. Jackson; David L. Andrews:
Sports, Culture and Advertising - Taschenbuch

2004, ISBN: 9780415339926

ID: 6804756

Softcover, Buch, [PU: Routledge]

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Sport, Culture and Advertising - Steven J. Jackson; David L. Andrews
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Steven J. Jackson; David L. Andrews:
Sport, Culture and Advertising - Taschenbuch

2004, ISBN: 9780415339926

ID: 6804756

Softcover, Buch, [PU: Routledge]

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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation
Autor:

Steven J. Jackson, David L. Andrews

Titel:

Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation

ISBN-Nummer:

0415339928

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

Detailangaben zum Buch - Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation


EAN (ISBN-13): 9780415339926
ISBN (ISBN-10): 0415339928
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: ROUTLEDGE CHAPMAN & HALL
274 Seiten
Gewicht: 0,445 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.06.2007 19:05:12
Buch zuletzt gefunden am 28.09.2016 00:49:08
ISBN/EAN: 0415339928

ISBN - alternative Schreibweisen:
0-415-33992-8, 978-0-415-33992-6

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