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Kleinster Preis: 133.95 EUR, größter Preis: 185.00 EUR, Mittelwert: 153.65 EUR
Retail Product Management: Buying and Merchandising - Varley, Rosemary
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Varley, Rosemary:

Retail Product Management: Buying and Merchandising - gebunden oder broschiert

2006, ISBN: 0415327148, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9780415327145

Internationaler Buchtitel. In englischer Sprache. Verlag: ROUTLEDGE CHAPMAN & HALL, 296 Seiten, L=247mm, B=181mm, H=19mm, Gew.=726gr, Revised. [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Gebunden, Klappentext: There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing. br br With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing. br br Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading for all students in the area. [Ausgabe: 0002] There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing. br br With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing. br br Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading for all students in the area.

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Retail Product Management: Buying and Merchandising - Varley, Rosemary
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Varley, Rosemary:

Retail Product Management: Buying and Merchandising - gebunden oder broschiert

ISBN: 9780415327145

[ED: Hardcover], [PU: ROUTLEDGE CHAPMAN & HALL], Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management. Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management. XVIII,278 pages - 19 b/w ill., 57 b/w Line drawings, 10 b/w Tables - 246 x 174 mm Versandfertig in über 4 Wochen, [SC: 0.00]

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Retail Product Management - Rosemary Varley
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Rosemary Varley:
Retail Product Management - gebunden oder broschiert

2005

ISBN: 9780415327145

ID: 7302023

2 Rev ed, Hardcover, Buch, [PU: Routledge]

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Details zum Buch
Retail Product Management: Buying and Merchandising
Autor:

Varley, Rosemary

Titel:

Retail Product Management: Buying and Merchandising

ISBN-Nummer:

0415327148

There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing. br br With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing. br br Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading for all students in the area.

Detailangaben zum Buch - Retail Product Management: Buying and Merchandising


EAN (ISBN-13): 9780415327145
ISBN (ISBN-10): 0415327148
Gebundene Ausgabe
Erscheinungsjahr: 2006
Herausgeber: ROUTLEDGE CHAPMAN & HALL
296 Seiten
Gewicht: 0,726 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 16.11.2007 20:51:56
Buch zuletzt gefunden am 19.03.2012 01:01:27
ISBN/EAN: 0415327148

ISBN - alternative Schreibweisen:
0-415-32714-8, 978-0-415-32714-5

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