Paperback / softback. New. This volume evaluates the implications of change for the providers and consumers of post-1988 secondary education for the 21st century. The issues covered incl… Mehr…
Paperback / softback. New. This volume evaluates the implications of change for the providers and consumers of post-1988 secondary education for the 21st century. The issues covered include school governance, parental choice and the market place and local management of schools., 6, New. Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies., 6<
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Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehe… Mehr…
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies. Media > Book, [PU: Routledge]<
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Paperback / softback. New. This volume evaluates the implications of change for the providers and consumers of post-1988 secondary education for the 21st century. The issues covered incl… Mehr…
Paperback / softback. New. This volume evaluates the implications of change for the providers and consumers of post-1988 secondary education for the 21st century. The issues covered include school governance, parental choice and the market place and local management of schools., 6, New. Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies., 6<
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Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehe… Mehr…
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies. Media > Book, [PU: Routledge]<
[EAN: 9780415151344], Gebraucht, sehr guter Zustand, [PU: Routledge 26/06/1997], Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal w… Mehr…
[EAN: 9780415151344], Gebraucht, sehr guter Zustand, [PU: Routledge 26/06/1997], Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee., Books<
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[EAN: 9780415151344], [PU: Routledge], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages., Books<
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Taylor & Francis Group. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages., Taylor & Francis Group, 2.5<
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"Marketing in Publishing offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, "Marketing in Publishing is an essential resource for marketing professionals.
Detailangaben zum Buch - Marketing in Publishing
EAN (ISBN-13): 9780415151344 ISBN (ISBN-10): 0415151341 Taschenbuch Erscheinungsjahr: 1997 Herausgeber: ROUTLEDGE CHAPMAN & HALL 172 Seiten Gewicht: 0,281 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2007-10-29T20:39:48+01:00 (Berlin) Detailseite zuletzt geändert am 2023-08-01T13:40:09+02:00 (Berlin) ISBN/EAN: 0415151341
ISBN - alternative Schreibweisen: 0-415-15134-1, 978-0-415-15134-4 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: birn, patrick forsyth Titel des Buches: publishing, marketing, history, blueprint
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