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Getting It Right the First Time: How Innovative Companies Anticipate Demand - John Katsaros, Peter Christy
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ISBN: 9780313351549

ID: 9780313351549

There is no doubt that the pace of business has accelerated-products go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. Whether your business is microprocessors or airplane manufacturing, it will live or die by the degree to which you can anticipate demand for your products and services. In Getting It Right the First Time, John Katsaros and There is no doubt that the pace of business has accelerated-products go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. Whether your business is microprocessors or airplane manufacturing, it will live or die by the degree to which you can anticipate demand for your products and services. In Getting It Right the First Time, John Katsaros and Peter Christy argue that the most successful businesses will be those that accurately predict market conditions-especially the market changes that will occur within the crucial 18-to-36-month innovation window. Or, to paraphrase hockey superstar Wayne Gretzky: skate to where the puck is going to be, not to where it is. Showcasing dozens of colorful examples of lucrative successes and missed opportunities (from high-tech to financial services to medical devices), the authors present a detailed plan for how you and your company can learn to: identify your top customers in advance of entering the market, successfully position your company and its products to those customers, and catch emerging trends before your competitors do. Eschewing traditional market research techniques-such as focus groups, polls, and surveys- Katsaros and Christy demonstrate how expert interviews with potential early adopters can help identify your killer app-the function that customers most value-and avoid costly trial-and-error. In a viciously competitive world where your company may have only one chance to score big, Getting It Right the First Time provides essential guidance for entrepreneurs, marketers, product developers, and business strategists, and offers new insight into the dynamics of innovation. Books, Business & Economics~~Entrepreneurship, Getting-It-Right-the-First-Time~~John-Katsaros, 999999999, Getting It Right the First Time: How Innovative Companies Anticipate Demand, John Katsaros, Peter Christy, 0313351546, ABC-CLIO, Incorporated, , , , , ABC-CLIO, Incorporated

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ISBN: 9780313351549

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There is no doubt that the pace of business has accelerated-products go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. In "Getting It Right the First Time," John Katsaros and Peter Christy argue that the most successful businesses will be those that learn to anticipate demand-especially during the crucial 18-to-36-month innovation window. Showcasing dozens of colorful examples of lucrative successes and missed opportunities (from high-tech to financial services to medical devices), the authors present a detailed plan for how you and your company can learn to: identify your top customers, successfully position your company and its products to those customers, and catch emerging trends before your competitors do. Eschewing traditional market research techniques-such as focus groups, polls, and surveys-Katsaros and Christy demonstrate how expert interviews with potential early adopters can help identify your killer app-the function that customers most value-and avoid costly trial-and-error. In a viciously competitive world where your company may have only one chance to score big, "Getting It Right the First Time" provides essential guidance for entrepreneurs, marketers, product developers, and business strategists, and offers new insight into the dynamics of innovation. Getting It Right the First Time: How Innovative Companies Anticipate Demand Katsaros, John / Christy, Peter, Praeger Publishers

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Getting it Right the First Time - John Katsaros
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2008

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[EAN: 9780313351549], Neubuch, [PU: ABC-CLIO], Business & Economics|Economics|General, Business & Economics|Entrepreneurship, Business & Economics|Forecasting, Business & Economics|Management, Business & Economics|Strategic Planning, Business & Economics, New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000

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[EAN: 9780313351549], Neubuch, [PU: Praeger], Business & Economics|Economics|General, Business & Economics|Entrepreneurship, Business & Economics|Forecasting, Business & Economics|Management, Business & Economics|Strategic Planning, Business & Economics, 0313351546 Brand New. Gift quality.

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2008, ISBN: 0313351546

ID: 18461248170

[EAN: 9780313351549], Neubuch, [PU: Praeger], Business & Economics|Economics|General, Business & Economics|Entrepreneurship, Business & Economics|Forecasting, Business & Economics|Management, Business & Economics|Strategic Planning, Business & Economics

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Details zum Buch
Getting It Right the First Time: How Innovative Companies Anticipate Demand
Autor:

Katsaros, John; Christy, Peter

Titel:

Getting It Right the First Time: How Innovative Companies Anticipate Demand

ISBN-Nummer:

0313351546

Argues that the most successful businesses are those that can accurately predict market conditions - especially the market changes that may occur within the crucial 18-to-36-month innovation window. This book contains several examples of successes and missed opportunities.

Detailangaben zum Buch - Getting It Right the First Time: How Innovative Companies Anticipate Demand


EAN (ISBN-13): 9780313351549
ISBN (ISBN-10): 0313351546
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: GREENWOOD PUB GROUP INC
159 Seiten
Gewicht: 0,286 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.11.2007 22:58:08
Buch zuletzt gefunden am 23.06.2016 00:27:04
ISBN/EAN: 0313351546

ISBN - alternative Schreibweisen:
0-313-35154-6, 978-0-313-35154-9

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