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I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted - Bilton, Nick
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Bilton, Nick:

I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted - gebrauchtes Buch

ISBN: 9780307591111

ID: 881184

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton--with tongue-in-cheek--shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well. Both visionary and practical, "I" "Live in the Future & Here's How It Works" captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior: - With a walk on the wild side--through the porn industry--we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy. - By understanding how the Internet is creating a new type of consumer, the "consumnivore," living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created. - Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts. - Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for "anchoring communities" that tame information overload and help determine what news and information to trust and consume and what to ignore. - Why the map of tomorrow is centered on "Me," and why that simple fact means a totally new approach to the way media companies shape content. - Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences. "I Live in the Future & Here's How It Works" walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton's website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation. I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted Bilton, Nick, Crown Business

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I Live in the Future & Here's How It Works - Bilton, Nick
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I Live in the Future & Here's How It Works - neues Buch

ISBN: 9780307591111

ID: 457983

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Biltonwith tongue-in-cheekshows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well. Both visionary and practical, I Live in the Future & Here's How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior: With a walk on the wild sidethrough the porn industrywe see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy. By understanding how the Internet is creating a new type of consumer, the consumnivore, living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created. Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts. Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for anchoring communities that tame information overload and help determine what news and information to trust and consume and what to ignore. Why the map of tomorrow is centered on Me, and why that simple fact means a totally new approach to the way media companies shape content. Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences. I Live in the Future & Here's How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton's website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation. From the Hardcover edition. Business Business eBook, The Crown Publishing Group

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I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted - Nick Bilton
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Nick Bilton:
I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted - gebrauchtes Buch

2010

ISBN: 0307591115

ID: 18742066947

[EAN: 9780307591111], [PU: Crown Publishing Group, Division of Random House Inc 14/09/2010], Business & Economics|General, - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE.

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I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted - Nick Bilton
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Nick Bilton:
I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted - gebrauchtes Buch

ISBN: 9780307591111

ID: 501343004

Crown Business. Used - Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Crown Business

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I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted
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I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted - gebrauchtes Buch

ISBN: 9780307591111

ID: fbd05df9b3c55eb9c7c73ee0a639bfbd

Exploring how the Internet is creating a new type of consumer, Bilton's book captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior., [PU: Alfred A. Knopf]

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Details zum Buch
I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted
Autor:

Bilton, Nick

Titel:

I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted

ISBN-Nummer:

0307591115

Exploring how the Internet is creating a new type of consumer, Bilton's book captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.

Detailangaben zum Buch - I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted


EAN (ISBN-13): 9780307591111
ISBN (ISBN-10): 0307591115
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: CROWN PUB INC
293 Seiten
Gewicht: 0,512 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 23.09.2010 23:02:41
Buch zuletzt gefunden am 03.11.2016 14:18:52
ISBN/EAN: 0307591115

ISBN - alternative Schreibweisen:
0-307-59111-5, 978-0-307-59111-1

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