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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - Esty, Daniel C. / Winston, Andrew S.
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Esty, Daniel C. / Winston, Andrew S.:

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - gebrauchtes Buch

ISBN: 9780300119978

ID: 843648

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, "Green to Gold" shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an "eco-advantage" in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions. "Green to Gold" is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. "Green to Gold" is the new template for global CEOs whowant to be good stewards of the Earth while simultaneously building the bottom line. Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage Esty, Daniel C. / Winston, Andrew S., Yale University Press

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - Esty, Daniel C.; Winston, Andrew S.
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Esty, Daniel C.; Winston, Andrew S.:

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - neues Buch

ISBN: 9780300119978

ID: 35691316

Based on the authors´ rich experience with forward-thinking companies around the world, ´´Green to Gold´´ demonstrates how corporations create value by building environmental thinking into their overall business strategies. Based on the authors´ rich experience with forward-thinking companies around the world, ´´Green to Gold´´ demonstrates how corporations create value by building environmental thinking into their overall business strategies. Buch > Sozialwissenschaften, Recht & Wirtschaft > Wirtschaft > Management, YALE UNIV PR

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - Esty, Daniel C.; Winston, Andrew S.
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ISBN: 9780300119978

ID: 885465233

Yale University Press. Hardcover. 0300119976 (4-14 LH) Additional items ship at a discounted rate (not free). Please ask for details. Please Note: Pictures may be catalog/stock photos and NOT an actual picture of the actual item being sold. If you are looking for a particular cover art or edition, please ask BEFORE buying. Typical transit time for standard media mail is 7-10 business days. . Good., Yale University Press

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - Esty, Daniel C.; Winston, Andrew S.
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Esty, Daniel C.; Winston, Andrew S.:
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - gebunden oder broschiert

ISBN: 9780300119978

ID: e4f90999d3cd5bd67a2a225bb93d65c7

Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corporations create value by building environmental thinking into their overall business strategies. Buch / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Management, [PU: Yale University Press]

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: How Smart Companies Use ... - gebrauchtes Buch

ISBN: 9780300119978

ID: 74c06dbf2fddfb560ff34157cfa05a44

Based on the authors rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies., [PU: Yale University Press]

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Details zum Buch
Green to Gold
Autor:

Esty, Daniel C.; Winston, Andrew S.

Titel:

Green to Gold

ISBN-Nummer:

0300119976

Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corporations create value by building environmental thinking into their overall business strategies.

Detailangaben zum Buch - Green to Gold


EAN (ISBN-13): 9780300119978
ISBN (ISBN-10): 0300119976
Gebundene Ausgabe
Erscheinungsjahr: 2006
Herausgeber: Yale University Press
224 Seiten
Gewicht: 0,742 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.06.2007 12:00:38
Buch zuletzt gefunden am 12.10.2016 11:26:00
ISBN/EAN: 0300119976

ISBN - alternative Schreibweisen:
0-300-11997-6, 978-0-300-11997-8

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