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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community - Marina Moskowitz (Editor), Marlis Schweitzer (Editor)
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Marina Moskowitz (Editor), Marlis Schweitzer (Editor):

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ISBN: 9780230615601

ID: 9780230615601

This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services. Books, Business & Economics~~General, Testimonial-Advertising-in-the-American-Marketplace~~Marina-Moskowitz, 999999999, Testimonial Advertising in the American Marketplace: Emulation, Identity, Community, Marina Moskowitz (Editor), Marlis Schweitzer (Editor), 0230615600, Palgrave Macmillan, , , , , Palgrave Macmillan

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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community - Marina Moskowitz (Editor), Marlis Schweitzer (Editor)
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Marina Moskowitz (Editor), Marlis Schweitzer (Editor):

Testimonial Advertising in the American Marketplace: Emulation, Identity, Community - gebrauchtes Buch

ISBN: 9780230615601

ID: 9780230615601

This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services. Books, Business & Economics~~General, Testimonial-Advertising-in-the-American-Marketplace~~Marina-Moskowitz, 999999999, Testimonial Advertising in the American Marketplace: Emulation, Identity, Community, Marina Moskowitz (Editor), Marlis Schweitzer (Editor), 0230615600, Palgrave Macmillan, , , , , Palgrave Macmillan

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2009

ISBN: 9780230615601

ID: 165952027

This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day. Emulation, Identity, Community Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 18.12.2009, Springer, .200

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M. Moskowitz:
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ISBN: 9780230615601

ID: 270198e58817eab60c6e5409508aa878

Emulation, Identity, Community This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-230-61560-1, Springer

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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community - M. Moskowitz
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ISBN: 9780230615601

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This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day. Emulation, Identity, Community Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Springer

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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community
Autor:

Marina Moskowitz, Marlis Schweitzer

Titel:

Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

ISBN-Nummer:

0230615600

This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.

Detailangaben zum Buch - Testimonial Advertising in the American Marketplace: Emulation, Identity, Community


EAN (ISBN-13): 9780230615601
ISBN (ISBN-10): 0230615600
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: Palgrave
240 Seiten
Gewicht: 0,386 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 13.12.2009 09:38:38
Buch zuletzt gefunden am 14.10.2016 22:53:46
ISBN/EAN: 0230615600

ISBN - alternative Schreibweisen:
0-230-61560-0, 978-0-230-61560-1

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