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International and Intercultural Public Relations: A Campaign Case Approach - Parkinson, Michael; Ekachai, Daradirek
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Parkinson, Michael; Ekachai, Daradirek "Gee":

International and Intercultural Public Relations: A Campaign Case Approach - gebunden oder broschiert

2005, ISBN: 0205375200

ID: 14095418040

[EAN: 9780205375202], [PU: Pearson], Language Arts & Disciplines|Communication, Political Science|International Relations, Business & Economics|Public Relations, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: List of Tables and Figures. Preface. List of Contributors. 1. An Introduction to Public Relations Campaign Analysis 2. Research for Public Relations Campaigns 3. Public Relations Objectives and Strategies 4. Public Relations Tactics and Evaluation 5. Intercultural and International Contexts for Public Relations 6. Guidelines for Successful Intercultural or International Public Relations. Intercultural and International Public Relations Cases. Case 1: Corporate Reputation Under Attack: A Case Study of Nikes Public Relations Campaign to Blunt Negative Perceptions of Its Labor Practices (Ali M. Kanso and Richard Alan Nelson). Case 2: Mis Que Comida, Es VidaIts More than Food, Its Life (Wanda Reyes Velizquez). Case 3: The International Campaign to Ban Landmines and the Ban Bus Campaign (Norman E. Youngblood). Case 4: Internal Public Relations in the Post-War Balkans (Virginia Kreimeyer). Case 5: Protecting Drug Patents in Africa (Michael Parkinson). Case 6: Competing Community Relations Campaigns in Australia: Public Relations Efforts For and Against a Biosolids Production Facility (Steve Mackey). Case 7: Global Public Relations in South Korea: A Case Study of a Multinational Corporation (MinJung Sung). Case 8: The Latvian Naturalization Project (Virginia Kreimeyer). Case 9: The Bhopal Carbide Disaster: A Lesson in International Crisis Communication (Padmini Patwardhan & Nilanjana Bardhan). Case 10: Developing and Maintaining the Aljazeera Web Sites (Philip J. Auter). Case 11: How Public Relations Improved Internal Communication in a Large South African Financial Services Organization (Derina R. Holtzhausen). Case 12: Image Building in the International Media: A Case Study of the Finlandia Communications Program (Katerina Tsetsura). Case 13: Avons Kiss Goodbye to Breast Cancer Campaign in the Philippines (Zenaida Sarabia-Panol). Case 14: One Tambon-One Product Project (Rosechongporn Komolsevin). Case 15: The Colombian Coffee Growers Association (Juan-Carlos Molleda). Case 16: Protection of the Environment and People in Nigeria s Ogoni Land : A Study of the Practices of Shell and other Multinational Oil Companies (Bolanle A. Olaniran and David E. Williams). Case 17: St. Judes Healthcare Campaign in Brazil (Judy B. Oskam). Case 18: Burson-Marstellers Depression Awareness Campaign in Thailand (Peeraya Hanpongpandh). Case 19: Public Television in the United States and Croatia: A Comparison of Two Campaigns (Bonita Dostal Neff and Valdo Susac).

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International and Intercultural Public Relations: A Campaign Case Approach - Parkinson, Michael; Ekachai, Daradirek
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Parkinson, Michael; Ekachai, Daradirek "Gee":

International and Intercultural Public Relations: A Campaign Case Approach - gebunden oder broschiert

2005, ISBN: 0205375200

ID: 14580424133

[EAN: 9780205375202], Neubuch, [PU: Pearson], Language Arts & Disciplines|Communication, Political Science|International Relations, Business & Economics|Public Relations, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: List of Tables and Figures. Preface. List of Contributors. 1. An Introduction to Public Relations Campaign Analysis 2. Research for Public Relations Campaigns 3. Public Relations Objectives and Strategies 4. Public Relations Tactics and Evaluation 5. Intercultural and International Contexts for Public Relations 6. Guidelines for Successful Intercultural or International Public Relations. Intercultural and International Public Relations Cases. Case 1: Corporate Reputation Under Attack: A Case Study of Nikes Public Relations Campaign to Blunt Negative Perceptions of Its Labor Practices (Ali M. Kanso and Richard Alan Nelson). Case 2: Mis Que Comida, Es VidaIts More than Food, Its Life (Wanda Reyes Velizquez). Case 3: The International Campaign to Ban Landmines and the Ban Bus Campaign (Norman E. Youngblood). Case 4: Internal Public Relations in the Post-War Balkans (Virginia Kreimeyer). Case 5: Protecting Drug Patents in Africa (Michael Parkinson). Case 6: Competing Community Relations Campaigns in Australia: Public Relations Efforts For and Against a Biosolids Production Facility (Steve Mackey). Case 7: Global Public Relations in South Korea: A Case Study of a Multinational Corporation (MinJung Sung). Case 8: The Latvian Naturalization Project (Virginia Kreimeyer). Case 9: The Bhopal Carbide Disaster: A Lesson in International Crisis Communication (Padmini Patwardhan & Nilanjana Bardhan). Case 10: Developing and Maintaining the Aljazeera Web Sites (Philip J. Auter). Case 11: How Public Relations Improved Internal Communication in a Large South African Financial Services Organization (Derina R. Holtzhausen). Case 12: Image Building in the International Media: A Case Study of the Finlandia Communications Program (Katerina Tsetsura). Case 13: Avons Kiss Goodbye to Breast Cancer Campaign in the Philippines (Zenaida Sarabia-Panol). Case 14: One Tambon-One Product Project (Rosechongporn Komolsevin). Case 15: The Colombian Coffee Growers Association (Juan-Carlos Molleda). Case 16: Protection of the Environment and People in Nigeria s Ogoni Land : A Study of the Practices of Shell and other Multinational Oil Companies (Bolanle A. Olaniran and David E. Williams). Case 17: St. Judes Healthcare Campaign in Brazil (Judy B. Oskam). Case 18: Burson-Marstellers Depression Awareness Campaign in Thailand (Peeraya Hanpongpandh). Case 19: Public Television in the United States and Croatia: A Comparison of Two Campaigns (Bonita Dostal Neff and Valdo Susac).

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International and Intercultural Public Relations: A Campaign Case Approach - Michael Parkinson; Daradirek
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Michael Parkinson; Daradirek "Gee" Ekachai:
International and Intercultural Public Relations: A Campaign Case Approach - gebrauchtes Buch

ISBN: 0205375200

ID: 2511739

International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars.? This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. accounting and finance,business and finance,business and investing,communication,communication and journalism,communications,education and reference,international,international business,journalism Marketing & Sales, Pearson

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International and Intercultural Public Relations: A Campaign Case Approach - Michael Parkinson, Daradirek "Gee" Ekachai
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Michael Parkinson, Daradirek "Gee" Ekachai:
International and Intercultural Public Relations: A Campaign Case Approach - gebrauchtes Buch

ISBN: 9780205375202

ID: 562578717

Allyn & Bacon. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Allyn & Bacon

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International and Intercultural Public Relations: A Campaign Case Approach - Michael Parkinson, Daradirek "Gee" Ekachai
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(*)
Michael Parkinson, Daradirek "Gee" Ekachai:
International and Intercultural Public Relations: A Campaign Case Approach - gebrauchtes Buch

ISBN: 9780205375202

ID: 635758699

Allyn & Bacon. Used - Very Good. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Allyn & Bacon

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Details zum Buch
International and Intercultural Public Relations: A Campaign Case Approach
Autor:

Parkinson, Michael G.; Ekachai, Daradirek

Titel:

International and Intercultural Public Relations: A Campaign Case Approach

ISBN-Nummer:

0205375200

"International and Intercultural Public Relations "provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.

Detailangaben zum Buch - International and Intercultural Public Relations: A Campaign Case Approach


EAN (ISBN-13): 9780205375202
ISBN (ISBN-10): 0205375200
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: ALLYN & BACON
384 Seiten
Gewicht: 0,776 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 18.10.2007 13:49:06
Buch zuletzt gefunden am 11.07.2016 03:50:15
ISBN/EAN: 0205375200

ISBN - alternative Schreibweisen:
0-205-37520-0, 978-0-205-37520-2

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