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The Oxford Handbook Of Corporate Reputation
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ISBN: 9780199596706

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What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking. What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions. Books, Society and Social Sciences~~Sociology & Anthropology~~Sociology, The Oxford Handbook Of Corporate Reputation~~Book~~9780199596706, , , , , , , , , ,, [PU: Oxford University Press]

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The Oxford Handbook of Corporate Reputation - Barnett, Michael L.; Pollock, Timothy G.
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What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them?Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety ofdisciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation;consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged.In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions. Business Business eBook, Oxford University Press

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The Oxford Handbook of Corporate Reputation (Oxford Handbooks) - Michael L. Barnett, Timothy G. Pollock, Michael L. Barnett
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2012

ISBN: 0199596700

[SR: 1737606], Hardcover, [EAN: 9780199596706], OUP Oxford, OUP Oxford, Book, [PU: OUP Oxford], 2012-07-19, OUP Oxford, Title: Oxford Handbook of Corporate Reputation Binding: Hardcover Author: Michael L Barnett Publisher: Oxford University Press, 268297, Organisational Theory & Behaviour, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268325, Public Relations, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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The Oxford Handbook of Corporate Reputation - Michael L. Barnett
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The Oxford Handbook of Corporate Reputation The-Oxford-Handbook-of-Corporate-Reputation~~Michael-L-Barnett Business>Management>Mgt/Leadership Hardcover, Oxford University Press

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Oxford Handbook of Corporate Reputation - Michael L. Barnett; Timothy G. Pollock
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Michael L. Barnett; Timothy G. Pollock:
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2012, ISBN: 9780199596706

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Details zum Buch
The Oxford Handbook of Corporate Reputation
Autor:

Michael L. Barnett

Titel:

The Oxford Handbook of Corporate Reputation

ISBN-Nummer:

0199596700

Detailangaben zum Buch - The Oxford Handbook of Corporate Reputation


EAN (ISBN-13): 9780199596706
ISBN (ISBN-10): 0199596700
Gebundene Ausgabe
Erscheinungsjahr: 2012
Herausgeber: OXFORD UNIV PR
512 Seiten
Gewicht: 0,748 kg
Sprache: Englisch

Buch in der Datenbank seit 22.11.2007 07:11:57
Buch zuletzt gefunden am 17.06.2016 06:44:55
ISBN/EAN: 0199596700

ISBN - alternative Schreibweisen:
0-19-959670-0, 978-0-19-959670-6

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