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Technology And Strategy
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Technology And Strategy - neues Buch

ISBN: 9780195079494

ID: 5752130

Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life examples from industries from electronics to bio-technology, the authors present the tools planners need to integrate a firm's technological capabilities with its strategic plan. Importantly, the book also addresses broader questions about the role of technology. Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life examples from industries from electronics to bio-technology, the authors present the tools planners need to integrate a firm's technological capabilities with its strategic plan. Importantly, the book also addresses broader questions about the role of technology, clarifying when it aids innovation, when it is evolutionary, and when it is revolutionary. These questions are tested against trends such as Total Quality Management, the resource-based view of strategy, and the increase in external acquisition of technology. Offering clear guidance through an increasingly complex area, Technology and Strategy will be a valuable reference for practising executives, general managers, strategic planners, R & D executives, and manufacturers. Books, Business, Finance and Law~~Business and Management~~Business Strategy, Technology And Strategy~~Book~~9780195079494~~Michael W. Lawless, Richard Alan Goodman, , , , , , , , , ,, [PU: Oxford University Press]

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Technology and Strategy : Conceptual Models and Diagnostics - Richard A. Goodman, Michael W. Lawless
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ISBN: 9780195079494

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Technology and Strategy: Conceptual Models and Diagnostics - Richard A. Goodman and Michael W. Lawless
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1994

ISBN: 9780195079494

ID: 485159473

OUP USA, 1994. This book has hardback covers. Ex-library, With usual stamps and markings, In good all round condition. Dust Jacket in fair condition., OUP USA, 1994

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Technology and Strategy Conceptual Models and Diagnostics - Richard A. Goodman
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Technology and Strategy Conceptual Models and Diagnostics Author :Richard A. Goodman 9780195079494 0195079493, [PU: Oxford University Press]

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Technology and Strategy: Conceptual Models and Diagnostics - Goodman, Richard A.; Lawless, Michael W
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Details zum Buch
Technology and Strategy
Autor:

Goodman, Richard A.; Lawless, Michael W.

Titel:

Technology and Strategy

ISBN-Nummer:

0195079493

In today's complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed to integrate firms' technology capabilities with their competitive direction. Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the "rules" of competition, and how it can shift the balance of individual firms' competitive advantage. It also blends topics currently capturing attention in business circles - such as Total Quality Management and the resource-based view of the firm - into a clear view of technology strategy. Evaluation of these trends helps managers to understand how their benefits and limitations affect their individual technology management programs. Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives - like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities. Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R&D andmanufacturing managers, strategic planners, and academics.

Detailangaben zum Buch - Technology and Strategy


EAN (ISBN-13): 9780195079494
ISBN (ISBN-10): 0195079493
Gebundene Ausgabe
Erscheinungsjahr: 1994
Herausgeber: OXFORD UNIV PR
304 Seiten
Gewicht: 0,558 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.05.2007 20:08:24
Buch zuletzt gefunden am 23.11.2016 19:52:24
ISBN/EAN: 0195079493

ISBN - alternative Schreibweisen:
0-19-507949-3, 978-0-19-507949-4

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