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Strategic Marketing Problems, Cases and Comments - Roger A. Kerin, Robert A. Peterson
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2009, ISBN: 9780136107064

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET Relevant information and case studies for marketing executives and professionals. Productinformatie: Soort: Met illustraties; Taal: Engels; Oorspronkelijke titel: Strategic Marketing Problems: Cases and Comments; Afmetingen: 30x276x216 mm; Gewicht: 1,67 kg; Druk: 12; ISBN10: 0136107060; ISBN13: 9780136107064; Product breedte: 10 mm; Product hoogte: 10 mm; Product lengte: 10 mm; , Engels | Hardcover | 2009, Studie & Management, Economie & Bedrijf, Strategie & Vaardigheden, Studie & Management, Taal & Letteren, Taalkunde, Pearson Education (Us)

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. ? Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:? The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals. business,business and finance,business and investing,industries and professions,management and leadership,marketing,marketing and sales,systems and planning,textbooks Marketing & Sales, Pearson

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. ? Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:? The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals. business and finance,business and investing,industries and professions,management and leadership,marketing,marketing and sales,systems and planning,textbooks Marketing & Sales, Pearson

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Strategic Marketing Problems: Cases and Comments - Kerin, Roger A. / Peterson, Robert A.
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"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals. Strategic Marketing Problems: Cases and Comments Kerin, Roger A. / Peterson, Robert A., Prentice Hall

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2009, ISBN: 0136107060

[SR: 5210763], Hardcover, [EAN: 9780136107064], Prentice Hall, Prentice Hall, Book, [PU: Prentice Hall], 2009-08-04, Prentice Hall, 268292, Decision Making, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268150, Strategy, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 660014, Business Plans, 268144, Small Business & Entrepreneurship, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Details zum Buch
Strategic Marketing Problems: Cases and Comments
Autor:

Kerin, Roger A.; Peterson, Robert A.

Titel:

Strategic Marketing Problems: Cases and Comments

ISBN-Nummer:

0136107060

"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET Relevant information and case studies for marketing executives and professionals.

Detailangaben zum Buch - Strategic Marketing Problems: Cases and Comments


EAN (ISBN-13): 9780136107064
ISBN (ISBN-10): 0136107060
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Prentice Hall
708 Seiten
Gewicht: 1,696 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 02.01.2010 17:06:09
Buch zuletzt gefunden am 27.11.2016 10:48:04
ISBN/EAN: 0136107060

ISBN - alternative Schreibweisen:
0-13-610706-0, 978-0-13-610706-4

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