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Commercializing Great Products With Design for Six Sigma - Perry, Randy Bacon, David
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Commercializing Great Products With Design for Six Sigma - Taschenbuch

ISBN: 9780132599719

[ED: Taschenbuch], [PU: Pearson Education (US)], Optimize Every Stage of Your Product Development and Commercialization To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals reliably and efficiently. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development. Using a start-to-finish case study, a practical roadmap, and easy-to-use templates, emCommercializing Great Products with Design for Six Sigma/em shows how to optimize every stage of product commercialization. Drawing on a combined sixty-five years of product experience, the authors show how to make better product and portfolio decisions develop better business cases and benefits assessments create better concepts and designs scale up manufacturing more effectively and execute better launches. Learn how to Establish infrastructure to support successful commercialization Use Stage-Gate processes to minimize risk and optimize the use of people and resources Create better plans: Segment markets, define product value, estimate financial value, and position new products for success Capture the "Voice of the Customer," analyze it, and use it to drive development Choose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and many more Develop better products and processes: Process Maps, Cause and Effects Matrices, Failure Modes and Effects Analysis, Statistical Design and Data Analysis Tools, and more Test and improve product performance and reliability Perform Post Mortems and apply what you've learned to your next project Whether you're an executive, engineer, designer, marketer, or quality-control professional, emCommercializing Great Products with Design for Six Sigma/em will help you identify more valuable product concepts and translate them into high-impact revenue sources. Product Description Optimize Every Stage of Your Product Development and Commercialization To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals reliably and efficiently. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development. Using a start-to-finish case study, a practical roadmap, and easy-to-use templates, emCommercializing Great Products with Design for Six Sigma/em shows how to optimize every stage of product commercialization. Drawing on a combined sixty-five years of product experience, the authors show how to make better product and portfolio decisions develop better business cases and benefits assessments create better concepts and designs scale up manufacturing more effectively and execute better launches. Learn how to Establish infrastructure to support successful commercialization Use Stage-Gate processes to minimize risk and optimize the use of people and resources Create better plans: Segment markets, define product value, estimate financial value, and position new products for success Capture the Voice of the Customer, analyze it, and use it to drive development Choose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and many more Develop better products and processes: Process Maps, Cause and Effects Matrices, Failure Modes and Effects Analysis, Statistical Design and Data Analysis Tools, and more Test and improve product performance and reliability Perform Post Mortems and apply what you've learned to your next project Whether you're an executive, engineer, designer, marketer, or quality-control professional, emCommercializing Great Products with Design for Six Sigma/em will help you identify more valuable product concepts and translate them into high-impact revenue sources. Backcover Optimize Every Stage of Your Product Development and Commercialization To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals reliably and efficiently. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development. Using a start-to-finish case study, a practical roadmap, and easy-to-use templates, emCommercializing Great Products with Design for Six Sigma/em shows how to optimize every stage of product commercialization. Drawing on a combined sixty-five years of product experience, the authors show how to make better product and portfolio decisions develop better business cases and benefits assessments create better concepts and designs scale up manufacturing more effectively and execute better launches. Learn how to Establish infrastructure to support emPreface ix/em emAcknowledgments xvii/em emAbout the Authors xix/em Section I Getting Started 1 Chapter 1 What Is Design for Six Sigma? 3 Design for Six Sigma Defined 3 The Risk of Development 4 A Little History 5 An Overview of the Methodology 7 Chapter 2 The Business Case for DFSS 11 The Product Life Cycle 11 Where Have All the Vacuum Tubes Gone? 13 Understanding Dynamic Markets: The Kano Model 15 The Role of DFSS 18 Chapter 3 Six Sigma Financial Metrics 21 Candy Wrapper Film: A DFSS Case Study 21 How to Measure Success in a DFSS Project 22 The Cost of Long-Term Variation 33 Chapter 4 Project Identification and Portfolio Management 41 Linking Projects to Strategy 41 The Project Charter 42 DFSS Projects Linked to Financial Results 43 Project Hopper and Pipeline Management 46 Managing the Commercialization Pipeline 48 Technology Platform Projects 48 Project Pipeline Scorecard 48 Chapter 5 Stage-Gate Processes 51 The Stage-Gate Structure 51 Stage-Gate 1: Opportunity Assessment 53 Stage-Gate 2: Market Analysis and Product Definition 55 Stage-Gate 3: New Product Concept Finalized 55 Stage-Gate 4: Design of the New Product and Supporting Manufacturing Process 58 Stage-Gate 5: Validate Product and Process Design 58 Stage-Gate 6: Product Launch Plan 60 Managing the Stage-Gate Process 62 Chapter 6 Project Management 67 DFSS Project Roadmaps 67 Developing the Project Schedule 69 Project Schedule Management 73 Good Project Management 74 Section II Preparing the Business Plan 75 Chapter 7 Business Plan Overview 77 Review of the Business Plan at Gate 3 77 Components of the Business Plan 77 Chapter 8 Market Segmentation 83 The Financial Value of Market Segmentation 83 Developing the Segmentation Strategy 89 Chapter 9 Identifying Market Opportunities 93 The SWOT Analysis 93 Developing the Ratings by Market Segment 95 SWOT Analysis Results 97 The Market FMEA 98 Chapter 10 Defining Product Value 101 The Value Concept 101 Making Quality a Weapon 102 Mapping the Value Chain 105 Tools for Defining Value 107 Chapter 11 Estimating Financial Value 109 Calculating the Project Value 109 How to Handle Fixed Costs 110 Examining the Project Returns 115 Chapter 12 Product Positioning 123 The Market Perceived Quality Profile 123 Product Positioning Maps 129 Section III The Voice of the Customer 131 Chapter 13 Concept Development 133 The Concept Development Process 133 Concept Development Applications 135 Advantages of the Concept Development Process 135 Chapter 14 Developing the Interview Guide 139 Developing a Purpose Statement 139 Identifying and Listing Five to Ten Bullet-Point Interview Objectives 140 Developing a Customer Selection Matrix 141 Creating the Interview Guide Questions 143 Chapter 15 Conducting Customer Interviews 151 Preparing for the Interviews 151 Interview Team Roles 152 Conducting the Interview 153 Debriefing the Interview 155 Good Project Management of the Interview Process 155 Practice, Practice, Practice 156 Chapter 16 KJ Analysis 157 An Overview of the KJ Process 158 The Image KJ 158 The Requirements KJ 168 The Next Steps 178 Chapter 17 Relative Importance Survey 179 Designing and Conducting the Survey 179 Analyzing the Survey Results 183 Identifying Requirements in Kano Terms 185 Chapter 18 Ideation 187 The Ideation Process 187 Ideation in the Candy Wrapper Film Case Study 190 Chapter 19 Pugh Concept Selection 193 The Pugh Concept Selection Process 194 Pugh Concept Selection in the Candy Wrapper Film Case Study 198 Chapter 20 QFD 199 The Value of QFD 199 Executing the QFD 201 The QFD Flowdown 206 QFD across the Value Chain 209 Some Final Thoughts 215 Chapter 21 TRIZ 217 Technical Contradictions 218 The TRIZ Methodology 218 Some Final Thoughts on TRIZ 229 Chapter 22 Critical Parameter Management 231 Documenting Critical Information from the QFD 232 The Critical Parameter Scorecard 232 The Benefits of Using Critical Parameter Scorecards 236 Section IV Product/Process Development 239 Chapter 23 Process Mapping 241 Types and Uses of Process Maps 241 The Process Variables Map 241 The As-Is/Can-Be Process Map 247 Some Final Thoughts on Process Mapping 249 Chapter 24 Cause and Effects Matrix 251 Comparing C&E Matrix and QFD3 251 Developing the C&E Matrix 252 Using the C&E Matrix Output 257 Chapter 25 Failure Modes and Effects Analysis 263 Two Types of FMEA in New Product Development 263 The Design FMEA 264 The Process Design FMEA and the Process Manufacturing FMEA 271 Chapter 26 Statistical Analysis Tools Overview 275 Variation in Product and Process Development 275 Some Basic Statistics 279 Graphical Analysis Techniques 282 Numerical Descriptive Statistics 301 A Look Ahead 303 Chapter 27 Measurement Systems Analysis 307 Measurement System Error 307 The Impact of Measurement Error in Development 308 Assessing Measurement System Usefulness 309 Conducting a Measurement System Study 316 Long-Term Measurement System Assessments 322 Chapter 28 Process Capability 323 Using the Normal Distribution Curve to Estimate Waste 323 Short-Term Process Capability Analysis 325 Long-Term Process Variation: The Shift 326 Designing for Six Sigma Performance 329 Revisiting the Cp Statistic 330 The Cpk Statistic 332 Long-Term Process Capability Analysis 335 Interpreting the Capability Indices 336 Capability Analysis in Minitab 337 Ensuring Measurement System Adequacy 341 Process Capability for Attribute Data 343 The Importance of Process Capability 344 Chapter 29 Tools for Data Analysis 347 General Methods of Data Analysis 347 Hypothesis Testing 348 Sample Size Calculation 350 Comparing a Process Mean to a Target Value 352 Comparing Means and Standard Deviations from Two Film Samples 359 Comparing Two Variances 364 Comparing Two Means: 2-Sample t-test 364 Comparing 2 Medians: The Mann-Whitney Test 367 Comparing Two Means: Paired Comparisons 367 Assessing Means and Standard Deviations: Con*dence Interval 371 Comparing Means and Standard Deviations from More Than Two Samples 374 Comparing Variance 377 Comparing Means: One-Way ANOVA 379 Comparing Medians: Kruskal-Wallis Test 384 Data Comparison Tools Summary 385 Correlation Analysis 385 Regression Analysis for a Single Input Variable 388 Multiple Regression Analysis 394 Correlation and Regression Analysis Summary 400 References 400 Chapter 30 Design of Experiments 401 Full Factorial Designs 401 Fractional Factorial Designs 415 Response Surface Designs 424 Choosing an Experimental Design 430 References 432 Chapter 31 Robust Design 433 Quantifying Robust Design Performance 433 The Taguchi Approach to Robust Design 435 Robust Design Example 438 Alternative Approaches to Robust Design 442 Dealing with Variation 447 Chapter 32 Mixture Experim, [SC: 0.00], Neuware, gewerbliches Angebot

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Commercializing Great Products with Design for Six Sigma - Perry, Randy C.; Bacon, David W.
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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Optimize Every Stage of Your Product Development and Commercialization To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals reliably and efficiently. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development. Using a start-to-finish case study, a practical roadmap, and easy-to-use templates, Commercializing Great Products with Design for Six Sigma shows how to optimize every stage of product commercialization. Drawing on a combined sixty-five years of product experience, the authors show how to make better product and portfolio decisions; develop better business cases and benefits assessments; create better concepts and designs; scale up manufacturing more effectively; and execute better launches. Learn how to Establish infrastructure to support successful commercialization Use Stage-Gate processes to minimize risk and optimize the use of people and resources Create better plans: Segment markets, define product value, estimate financial value, and position new products for success Capture the "Voice of the Customer," analyze it, and use it to drive development Choose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and many more Develop better products and processes: Process Maps, Cause and Effects Matrices, Failure Modes and Effects Analysis, Statistical Design and Data Analysis Tools, and more Test and improve product performance and reliability Perform Post Mortems and apply what you've learned to your next project Whether you're an executive, engineer, designer, marketer, or quality-control professional, Commercializing Great Products with Design for Six Sigma will help you identify more valuable product concepts and translate them into high-impact revenue sources. Business Business eBook, Pearson Education

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Commercializing Great Products With Design for Six Sigma - neues Buch

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Commercializing Great Products With Design for Six Sigma Optimize Every Stage of Your Product Development and Commercialization To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals reliably and efficiently. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development. Using a start-to-finish case study, a practical roadmap, and easy-to-use templates, Commercializing Great Products with Design for Six Sigma shows how to optimize every stage of product commercialization. Drawing on a combined sixty-five years of product experience, the authors show how to make better product and portfolio decisions; develop better business cases and benefits assessments; create better concepts and designs; scale up manufacturing more effectively; and execute better launches. Learn how to * Establish infrastructure to support successful commercialization* Use Stage-Gate(R) processes to minimize risk and optimize the use of people and resources* Create better plans: Segment markets, define product value, estimate financial value, and position new products for success* Capture the "Voice of the Customer," analyze it, and use it to drive development* Choose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and many more * Develop better products and processes: Process Maps, Cause and Effects Matrices, Failure Modes and Effects Analysis, Statistical Design and Data Analysis Tools, and more* Test and improve product performance and reliability* Perform Post Mortems and apply what you've learned to your next project Whether you're an executive, engineer, designer, marketer, or quality-control professional, Commercializing Great Products with Design for Six Sigma will help you identify more valuable product concepts and translate them into high-impact revenue sources. Bücher 978-0-13-259971-9, Pearson Education (US)

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Commercializing Great Products with Design for Six Sigma Commercializing-Great-Products-with-Design-for-Six-Sigma~~Randy-C-Perry Arch/Design>Arch>Industrial Design Paperback, Prentice Hall

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Commercializing Great Products with Design for Six SIGMA (Paperback)
Autor:

Perry, Randy C.; Bacon, David W.

Titel:

Commercializing Great Products with Design for Six SIGMA (Paperback)

ISBN-Nummer:

0132599716

Optimize Every Stage of Your Product Development and Commercialization To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals reliably and efficiently. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development. Using a start-to-finish case study, a practical roadmap, and easy-to-use templates, Commercializing Great Products with Design for Six Sigma shows how to optimize every stage of product commercialization. Drawing on a combined sixty-five years of product experience, the authors show how to make better product and portfolio decisions; develop better business cases and benefits assessments; create better concepts and designs; scale up manufacturing more effectively; and execute better launches. Learn how to * Establish infrastructure to support successful commercialization* Use Stage-Gate(R) processes to minimize risk and optimize the use of people and resources* Create better plans: Segment markets, define product value, estimate financial value, and position new products for success* Capture the "Voice of the Customer," analyze it, and use it to drive development* Choose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and many more * Develop better products and processes: Process Maps, Cause and Effects Matrices, Failure Modes and Effects Analysis, Statistical Design and Data Analysis Tools, and more* Test and improve product performance and reliability* Perform Post Mortems and apply what you've learned to your next project Whether you're an executive, engineer, designer, marketer, or quality-control professional, Commercializing Great Products with Design for Six Sigma will help you identify more valuable product concepts and translate them into high-impact revenue sources.

Detailangaben zum Buch - Commercializing Great Products with Design for Six SIGMA (Paperback)


EAN (ISBN-13): 9780132599719
ISBN (ISBN-10): 0132599716
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: Prentice Hall
656 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 15.08.2007 19:45:25
Buch zuletzt gefunden am 15.11.2016 17:14:34
ISBN/EAN: 0132599716

ISBN - alternative Schreibweisen:
0-13-259971-6, 978-0-13-259971-9

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