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Advertising Research: Theory & Practice - Davis, Joel
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Davis, Joel:

Advertising Research: Theory & Practice - gebunden oder broschiert

2011, ISBN: 0132128322, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9780132128322

Internationaler Buchtitel. In englischer Sprache. Verlag: ADDISON WESLEY PUB CO INC, 704 Seiten, L=234mm, B=183mm, H=41mm, Gew.=1247gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Textbooks], Gebunden, Klappentext: Discover how to design and use advertising research. In order to become a successful advertising professional, it's important to understand the importance of research. "Advertising Research: Theory & Practice "shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. New chapters have been added in this edition that highlight recent developments in advertisers' behaviors. Changes and advancements in research design and methodology are also addressed. [Ausgabe: 0002] Discover how to design and use advertising research. In order to become a successful advertising professional, it's important to understand the importance of research. "Advertising Research: Theory & Practice "shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. New chapters have been added in this edition that highlight recent developments in advertisers' behaviors. Changes and advancements in research design and methodology are also addressed.

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This textbook provides students with theknowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways—breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques. Textbooks New Books ~~ Business & Economics~~ Advertising & Promotion Advertising-Research~~Joel-J-Davis Prentice Hall Discover how to design and use advertising research. In order to become a successful advertising professional, it's important to understand the importance of research. "Advertising Research: Theory & Practice "shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. New chapters have been added in this edition that highlight recent developments in advertisers' behaviors. Changes and advancements in research design and methodology are also addressed.

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Discover how to design and use advertising research. In order to become a successful advertising professional, it’s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. New chapters have been added in this edition that highlight recent developments in advertisers’ behaviors. Changes and advancements in research design and methodology are also addressed. Joel J. Davis, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, Advertising Research: Theory & Practice Books>Business and Finance>Marketing and Sales>Advertising and Promotion, Pearson Education

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Advertising Research - gebunden oder broschiert

2011, ISBN: 9780132128322

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Advertising Research: Theory & Practice
Autor:

Davis, Joel

Titel:

Advertising Research: Theory & Practice

ISBN-Nummer:

0132128322

Discover how to design and use advertising research. In order to become a successful advertising professional, it's important to understand the importance of research. "Advertising Research: Theory & Practice "shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. New chapters have been added in this edition that highlight recent developments in advertisers' behaviors. Changes and advancements in research design and methodology are also addressed.

Detailangaben zum Buch - Advertising Research: Theory & Practice


EAN (ISBN-13): 9780132128322
ISBN (ISBN-10): 0132128322
Gebundene Ausgabe
Erscheinungsjahr: 2011
Herausgeber: ADDISON WESLEY PUB CO INC
704 Seiten
Gewicht: 1,247 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 17.03.2012 22:38:19
Buch zuletzt gefunden am 22.11.2016 17:59:44
ISBN/EAN: 0132128322

ISBN - alternative Schreibweisen:
0-13-212832-2, 978-0-13-212832-2

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