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Essentials of Marketing Management - Greg Marshall, Mark Johnston
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Greg Marshall, Mark Johnston:

Essentials of Marketing Management - Taschenbuch

ISBN: 0078028787

[SR: 273166], Paperback, [EAN: 9780078028786], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyon, 2604, Finance, 3, Business & Money, 1000, Subjects, 283155, Books, 2670, Introduction, 2665, Investing, 3, Business & Money, 1000, Subjects, 283155, Books, 2674, Stocks, 2665, Investing, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 21, Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias & Subject Guides, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 11902, Quotations, 8975382011, Survival & Emergency Preparedness, 5267710011, Test Preparation, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 1294449011, Books, 1267878011, Products, 1267877011, 7230255011, Books, 4542705011, Just Arrived, 1267878011, Products, 1267877011, 1297808011, Books, 1294321011, Just arrived, 1267879011, Special Features, 1267877011

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Essentials of Marketing Management - Greg Marshall; Mark Johnston
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Greg Marshall; Mark Johnston:

Essentials of Marketing Management - gebrauchtes Buch

ISBN: 0078028787

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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance- marketing management- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. business and finance,business and investing,education and reference,marketing,marketing and sales,sales and selling,textbooks Marketing & Sales, McGraw-Hill/Irwin

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Marshall, Greg; Johnston, Mark:
Essentials of Marketing Management - Taschenbuch

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No Synopsis Available Essentials of Marketing Management, 9780078028786, Book, Textbook Books > Business & Economics > Marketing, Advertising, and Sales Paperback, McGraw-Hill/Irwin

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Essentials of Marketing Management - Greg W. Marshall
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Essentials of Marketing Management - Taschenbuch

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Essentials of Marketing Management Essentials-of-Marketing-Management~~Greg-W-Marshall Business>Marketing Strategies>Marketing Strategies Paperback, McGraw-Hill Higher Education

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Essentials of Marketing Management
Autor:

Marshall, Greg W.; Johnston, Mark W.

Titel:

Essentials of Marketing Management

ISBN-Nummer:

0078028787

Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today.

Detailangaben zum Buch - Essentials of Marketing Management


EAN (ISBN-13): 9780078028786
ISBN (ISBN-10): 0078028787
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: MCGRAW HILL BOOK CO
371 Seiten
Gewicht: 1,038 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 08.06.2011 13:12:54
Buch zuletzt gefunden am 12.10.2016 06:31:20
ISBN/EAN: 0078028787

ISBN - alternative Schreibweisen:
0-07-802878-7, 978-0-07-802878-6

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