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Internet Marketing: Building Advantage in a Networked Economy - Rafi Mohammed; Robert J. Fisher; Bernard J. Jaworski; Gordon Paddison
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Internet Marketing: Building Advantage in a Networked Economy - gebrauchtes Buch

ISBN: 0072538422

ID: 3084418

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. accounting,accounting and finance,advertising,business,business and finance,business and investing,business and management,certification,computer science,computers and technology E-Commerce, McGraw-Hill/Irwin

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Mohammed, Rafi A. / Fisher, Robert J. / Jaworski, Bernard J.:

Internet Marketing: Building Advantage in the Networked Economy - gebrauchtes Buch

ISBN: 9780072538427

ID: 266914

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. Internet Marketing: Building Advantage in the Networked Economy Mohammed, Rafi A. / Fisher, Robert J. / Jaworski, Bernard J., Irwin/McGraw-Hill

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Internet Marketing: Building Advantage in the Networked Economy - Mohammed, Rafi A, and Fisher, Robert J, and Jaworski, Bernard J
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Mohammed, Rafi A, and Fisher, Robert J, and Jaworski, Bernard J:
Internet Marketing: Building Advantage in the Networked Economy - gebunden oder broschiert

2003

ISBN: 9780072538427

ID: 12894059178

Hard cover, Glued binding. Paper over boards. 743 p. Contains: Illustrations. Audience: General/trade., New in new dust jacket., Boston, MA, [PU: Irwin/McGraw-Hill]

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Internet Marketing: Building Advantage in a Networked Economy - Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison
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Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison:
Internet Marketing: Building Advantage in a Networked Economy - gebrauchtes Buch

ISBN: 9780072538427

ID: 735128597

Used - Very Good. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

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Internet Marketing Building Advantage in the Networked Economy 2nd Revised Edition - Bernard J  Jaworski  Gordon J  Paddison  Rafi A  Mohammed  Robert J  Fisher
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ISBN: 9780072538427

ID: 746631127

NA Green Economy, Marketing, Internet, Economy, McGraw Hill Irwin

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Details zum Buch
Internet Marketing: Building Advantage in the Networked Economy
Autor:

Mohammed, Rafi A.; Fisher, Robert J.; Jaworski, Bernard J.

Titel:

Internet Marketing: Building Advantage in the Networked Economy

ISBN-Nummer:

0072538422

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.

Detailangaben zum Buch - Internet Marketing: Building Advantage in the Networked Economy


EAN (ISBN-13): 9780072538427
ISBN (ISBN-10): 0072538422
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2003
Herausgeber: MCGRAW HILL BOOK CO
743 Seiten
Gewicht: 1,588 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.05.2007 18:12:40
Buch zuletzt gefunden am 04.06.2016 08:08:51
ISBN/EAN: 0072538422

ISBN - alternative Schreibweisen:
0-07-253842-2, 978-0-07-253842-7

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