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Madison And Vine - Scott Donaton
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ISBN: 9780071462167

The inside scoop on innovations and relationships that are revolutionizing the industryFrom the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.PRAISE FOR MADISON & VINE"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor"Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp."Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.Scott Donaton developed and launched the Madison & Vine franchise for Advertising Age, the world's leading advertising, marketing, and media publication. He is a frequent speaker at leading industry events and conferences, and on television and radio programs. Books Books ~~ Business & Economics~~ Industries ~~ Media & Communications Madison-and-Vine~~Scott-Donaton McGraw-Hill Companies, The The inside scoop on innovations and relationships that are revolutionizing the industry<P>From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. "Advertising Age" editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.<P>PRAISE FOR "MADISON & VINE"<P>"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor"<P>"Scott Donaton Ýhas¨ written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.<P>"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of "What Would Machiavelli Do" and "Fortune" magazine columnist<P>"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.

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Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Scott Donaton
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The inside scoop on innovations and relationships that are revolutionizing the industryFrom the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today''s consumer.PRAISE FOR MADISON & VINEA superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries.--Mark Burnett, Creator/Executive Producer of The Apprentice and SurvivorScott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate.--Harvey Weinstein, President, Miramax Films Corp.Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind.--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnistUnique and insightful, Scott provides an insider''s look into the evolving business models of entertainment and advertising.--Donny Deutsch, Chairman and CEO, Deutsch Inc. Scott Donaton, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Books>Business and Finance>Marketing and Sales>Advertising and Promotion, McGraw-Hill

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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Scott Donaton
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The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.. . PRAISE FOR MADISON And VINE. . "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor. . "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.. . "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist. . "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.. accounting,accounting and finance,advertising,business and finance,business and investing,communications,marketing and sales,popular economics,skills,textbooks Marketing & Sales, McGraw-Hill

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Advertising Age" editor Scott Donaton explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships. Books, Business, Finance and Law~~Industry and Industrial Studies~~Media, Information & Communication Industries, Madison And Vine~~Book~~9780071462167~~Scott Donaton, , , , , , , , , ,, [PU: McGraw Hill]

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Madison and Vine Madison and Vine: Why the Entertainment and Advertising Industries Must Converwhy the Entertainment and Advertising Industries Must C
Autor:

Donaton, Scott; Donaton Scott

Titel:

Madison and Vine Madison and Vine: Why the Entertainment and Advertising Industries Must Converwhy the Entertainment and Advertising Industries Must C

ISBN-Nummer:

0071462163

The inside scoop on innovations and relationships that are revolutionizing the industry<P>From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. "Advertising Age" editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.<P>PRAISE FOR "MADISON & VINE"<P>"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor"<P>"Scott Donaton Ýhas¨ written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.<P>"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of "What Would Machiavelli Do" and "Fortune" magazine columnist<P>"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.

Detailangaben zum Buch - Madison and Vine Madison and Vine: Why the Entertainment and Advertising Industries Must Converwhy the Entertainment and Advertising Industries Must C


EAN (ISBN-13): 9780071462167
ISBN (ISBN-10): 0071462163
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: 864.COM
224 Seiten
Gewicht: 0,222 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 11.06.2007 02:09:52
Buch zuletzt gefunden am 16.11.2016 14:30:25
ISBN/EAN: 0071462163

ISBN - alternative Schreibweisen:
0-07-146216-3, 978-0-07-146216-7

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