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The Future Of Advertising - Joe Cappo
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Joe Cappo:

The Future Of Advertising - gebrauchtes Buch

ISBN: 9780071462150

ID: 9780071462150

The shape of things to come-and how to stay ahead of the curve in a constantly changing market environmentAdvertising ain't what it used to be. Gone are the days of the 15 percent commission, the three martini lunch, and the guaranteed 100 million captive viewers tuning into "Bonanza" every Tuesday night at nine. Today it's all about digital this and virtual that, divide-and-conquer guerilla strategies, and a seemingly endless march of new media, new markets, and new stealth The shape of things to come-and how to stay ahead of the curve in a constantly changing market environmentAdvertising ain't what it used to be. Gone are the days of the 15 percent commission, the three martini lunch, and the guaranteed 100 million captive viewers tuning into "Bonanza" every Tuesday night at nine. Today it's all about digital this and virtual that, divide-and-conquer guerilla strategies, and a seemingly endless march of new media, new markets, and new stealth techniques for flying under consumers' radar. Now The Future of Advertising helps you make sense of it all by giving you a 360-degree view of the state of advertising today and a provocative glimpse into the industry of tomorrow. Industry veteran Joe Cappo offers his priceless analysis of where we are, how we got here, and emerging trends to keep an eye on. You also hear from prominent agency heads, advertisers, brand managers, and creatives who provide their good-as-gold insights, opinions, and anecdotes. But that's not all. The Future of Advertising also arms you with practical strategies for positioning yourself, your work, and your clients to meet the challenges of an ever-morphing market environment. You get an array of surprisingly straightforward solutions for staying ahead of the curve, including: Merging "above-the-line" advertising with "below-the-line" techniques Coordinating traditional advertising with online buying patterns Marketing youth-oriented products to an aging population Finding new places for old media And much more Books, Business & Economics~~Advertising & Promotion, The-Future-of-Advertising~~Joe-Cappo, 999999999, The Future Of Advertising, Joe Cappo, 0071462155, McGraw-Hill Professional Publishing, , , , , McGraw-Hill Professional Publishing

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The Future Of Advertising
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
The Future Of Advertising - gebrauchtes Buch

ISBN: 9780071462150

ID: 9780071462150

The shape of things to come-and how to stay ahead of the curve in a constantly changing market environmentAdvertising ain't what it used to be. Gone are the days of the 15 percent commission, the three martini lunch, and the guaranteed 100 million captive viewers tuning into "Bonanza" every Tuesday night at nine. Today it's all about digital this and virtual that, divide-and-conquer guerilla strategies, and a seemingly endless march of new media, new markets, and new stealth The shape of things to come-and how to stay ahead of the curve in a constantly changing market environmentAdvertising ain't what it used to be. Gone are the days of the 15 percent commission, the three martini lunch, and the guaranteed 100 million captive viewers tuning into "Bonanza" every Tuesday night at nine. Today it's all about digital this and virtual that, divide-and-conquer guerilla strategies, and a seemingly endless march of new media, new markets, and new stealth techniques for flying under consumers' radar. Now The Future of Advertising helps you make sense of it all by giving you a 360-degree view of the state of advertising today and a provocative glimpse into the industry of tomorrow. Industry veteran Joe Cappo offers his priceless analysis of where we are, how we got here, and emerging trends to keep an eye on. You also hear from prominent agency heads, advertisers, brand managers, and creatives who provide their good-as-gold insights, opinions, and anecdotes. But that's not all. The Future of Advertising also arms you with practical strategies for positioning yourself, your work, and your clients to meet the challenges of an ever-morphing market environment. You get an array of surprisingly straightforward solutions for staying ahead of the curve, including: Merging "above-the-line" advertising with "below-the-line" techniques Coordinating traditional advertising with online buying patterns Marketing youth-oriented products to an aging population Finding new places for old media And much more Books, Business & Economics~~Advertising & Promotion, The-Future-of-Advertising~~Joe-Cappo, , , , , , , , , , McGraw-Hill Professional Publishing

gebrauchtes bzw. antiquarisches Buch Barnesandnoble.com
MPN: , SKU 9780071462150 Versandkosten:zzgl. Versandkosten
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The Future of Advertising - Joe Cappo
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Joe Cappo:
The Future of Advertising - Taschenbuch

ISBN: 9780071462150

ID: 9780071462150

New Media, New Clients, New Consumers in the Post-Television Age Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness. The Future of Advertising: Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness. BUSINESS & ECONOMICS / Advertising & Promotion, Mcgraw-Hill Publ.Comp.

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The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
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The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age - gebrauchtes Buch

1990, ISBN: 9780071462150

ID: 20e2a41f515e2f213ca379c7a28df099

Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness., [PU: McGraw Hill]

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The Future of Advertising - Cappo, Joe
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Cappo, Joe:
The Future of Advertising - gebunden oder broschiert

2005, ISBN: 0071462155

ID: 1165080

New Media, New Clients, New Consumers in the Post-Television Age - Buch, gebundene Ausgabe, 256 S., Erschienen: 2005 Mcgraw-Hill Publ.Comp., [PU: McGraw Hill]

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The Future of Advertising
Autor:

Cappo, Joe

Titel:

The Future of Advertising

ISBN-Nummer:

0071462155

Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself, your work, and yourbusiness.

Detailangaben zum Buch - The Future of Advertising


EAN (ISBN-13): 9780071462150
ISBN (ISBN-10): 0071462155
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: Mcgraw-Hill Publ.Comp.
256 Seiten
Gewicht: 0,344 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 11.07.2007 01:21:41
Buch zuletzt gefunden am 24.11.2015 15:08:35
ISBN/EAN: 0071462155

ISBN - alternative Schreibweisen:
0-07-146215-5, 978-0-07-146215-0

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